SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                   ----------

                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934


Date of Report (Date of Earliest Event Reported): March 18, 1998


                       TAKE-TWO INTERACTIVE SOFTWARE, INC.
             (Exact name of registrant as specified in its charter)



          Delaware                   0-29230                51-0350842
(State or other jurisdiction       (Commission           (I.R.S. Employer
    of incorporation)              File Number)         Identification No.)


    575 Broadway, New York, New York                     10012
(Address of principal executive offices)               (Zip Code)


Registrant's telephone number, including area code: (212) 941-2988


                                 Not Applicable
           Former name or former address, if changed since last report





Item 2. Acquisition and Disposition of Assets

Acquisition of Certain Assets of BMG Interactive.

     In March 1998, the Company acquired substantially all of the assets of BMG
Interactive, a division of BMG Entertainment North America ("BMG"), including
direct distribution, sales and marketing offices in France and Germany; a
product publishing and distribution group in the United Kingdom; distribution,
publishing and certain sequel rights to twelve upcoming video game and PC game
product releases; and various back catalog publishing and distribution rights.

     As consideration for these assets, the Company issued to BMG 1,850,000
shares of newly created Series A Convertible Preferred Stock (the "Preferred
Stock"), which are convertible on a one-for-one basis into shares of Common
Stock. As a result, BMG beneficially owns approximately 15.8% of the Company's
outstanding Common Stock. The holder of the Preferred Stock has one vote per
share and, except as required by law, votes together with the holders of Common
Stock as a single class on all matters presented to the shareholders for action,
including the election of directors. The Preferred Stock is not entitled to
receive dividends and has a liquidation preference of $6.875 per share. The
Company has granted BMG certain "piggyback" and demand registration rights with
respect to the shares of Common Stock issuable upon conversion of the Preferred
Stock.

     Among the publishing and distribution rights acquired were:

     (1) The worldwide publishing and distribution rights and copyright to Grand
Theft Auto. The Company plans to release Grand Theft Auto through a distribution
agreement with ASC Games, Inc. for the personal computer ("PC") platform in the
United States in late March 1998 and under its own label for the Sony
PlayStation in May 1998.

     (2) The worldwide publishing and distribution rights and copyright to Space
Station: Silicon Valley for the Nintendo 64 gaming system, scheduled to be
released in October 1998.

     (3) The European distribution rights to PC recreational software products
including Berkley Systems' After Dark screen saver series, You Don't Know Jack
trivia series, gaming franchises such as Crystal Dynamic's Gex and Pandemonium
series for the Sony PlayStation, and ASC Games' One for the Sony PlayStation.

     (4) The worldwide publishing and distribution rights to a series of sales
region customized World Cup soccer games for the Sony PlayStation. Each game in
the series is expected to be

                                       -2-





released in special  packaging in April 1998,  showcasing  team colors and stars
from the particular country it is released in.

     (5) The worldwide publishing, distribution and sequel rights to the highly
anticipated role-playing game Monkey Hero for the Sony PlayStation and PC
platforms.

     (6) The worldwide publishing, distribution and sequel rights to the
military combat game Special Ops for the Sony PlayStation and PC platforms. The
Company expects to release the PC platform version of Special Ops in the United
States in conjunction with Panasonic Interactive Media.

     Pursuant to the acquisition, the Company became the assignee to agreements
entered into by BMG and/or its affiliates with respect to distribution rights to
certain products (including the products described above). These agreements
generally require the Company to make advance payments and pay royalties and
satisfy other conditions.


Item 7. Financial Statements, Pro Forma Financial Information and Exhibits.

     (a)  Financial Statements of the Business Acquired.

     Audited financial statements relating to the acquisition will be filed by
amendment within 60 days of the date this Report was required to be filed.

     (b)  Pro Forma Financial Information and Exhibits.

     Pro Forma financial information relating to the acquisition will be filed
by amendment within 60 days of the date this report was required to be filed.

     (c)  Exhibits

          Exhibit 1 - Asset Purchase Agreement, dated March 10, 1998, by and
          betwen the Company and BMG.

          Exhibit 2 - Certificate of Designation, dated March 11, 1998, of the
          Company and certified by the Office of the Secretary of State of
          Delaware.

          Exhibit 3 - Registration Rights Agreement, dated March 11, 1998,
          between BMG and the Company.


                                       -3-





                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


Dated:  March __, 1998

                                           TAKE-TWO INTERACTIVE SOFTWARE, INC.



                                           By 
                                              --------------------------------
                                              Name:  Ryan A. Brant
                                              Title: Chairman


                                       -4-


                            ASSET PURCHASE AGREEMENT

                           dated as of March 10, 1998

                                     between

                       TAKE-TWO INTERACTIVE SOFTWARE, INC.

                                       and

            BMG ENTERTAINMENT NORTH AMERICA, a division of BMG MUSIC





                                TABLE OF CONTENTS

Section                                                                     Page

ARTICLE I.....................................................................1

DEFINITIONS...................................................................1

ARTICLE II....................................................................7

PURCHASE AND SALE.............................................................7
SECTION 2.01.  Purchase and Sale of the Assets................................7
SECTION 2.02.  Assumption of Liabilities......................................7
SECTION 2.03.  Purchase Price; Adjustment to Purchase Price...................8
SECTION 2.04.  Allocation of Purchase Price..................................10
SECTION 2.05.  Receivables, License Payments.................................10
SECTION 2.06.  Closing.......................................................10

ARTICLE III..................................................................10

CONDITIONS PRECEDENT TO THE CLOSING..........................................10
SECTION 3.01.  General.......................................................10
SECTION 3.02.  Closing Deliveries............................................11

ARTICLE IV...................................................................11

REPRESENTATIONS AND WARRANTIES OF THE PURCHASER..............................11
SECTION 4.01.  Purchaser's Organization and Authority........................11
SECTION 4.02   Capitalization................................................11
SECTION 4.03.  Warrants and Options..........................................12
SECTION 4.04.  No Conflict...................................................12
SECTION 4.05.  Consents and Approvals........................................12
SECTION 4.06.  Securities Reports; Financial Statements......................12
SECTION 4.07.  Absence of Certain Changes or Events..........................13
SECTION 4.08.  Litigation....................................................13
SECTION 4.09.  Certificate of Designation....................................13
SECTION 4.10.  Brokers.......................................................13

ARTICLE V....................................................................13

REPRESENTATIONS AND WARRANTIES OF THE SELLER.................................13
SECTION 5.01.  Organization and Authority....................................13
SECTION 5.02.  No Conflict...................................................14
SECTION 5.03.  Consents and Approvals........................................14
SECTION 5.04.  Litigation....................................................14
SECTION 5.05.  Compliance with Laws..........................................15
SECTION 5.06.  Contracts.....................................................15
SECTION 5.07.  Employees.....................................................15
SECTION 5.08   Tangible Personal Property....................................16
SECTION 5.09.  Certain Representations.......................................16





SECTION 5.10.  Investment Intent.............................................16
SECTION 5.11.  Securities Act................................................16
SECTION 5.12.  Taxes.........................................................16
SECTION 5.13.  Brokers.......................................................16

ARTICLE VI...................................................................17

ADDITIONAL AGREEMENTS........................................................17
SECTION 6.01.  Investigation.................................................17
SECTION 6.02.  Access to Information.........................................17
SECTION 6.03.  Publicity.....................................................17
SECTION 6.04.  Confidentiality...............................................17
SECTION 6.05.  Notice Preceding Compelled Disclosure.........................18
SECTION 6.06.  Notification to Governmental Authorities......................18
SECTION 6.07.  Bulk Transfer Laws............................................18
SECTION 6.08.  Use of Name or Other Intellectual Property....................18
SECTION 6.09.  Employees.....................................................19
SECTION 6.10.  No Competition................................................19
SECTION 6.11.  Voting of Designated Shares...................................20
SECTION 6.12.  Audit.........................................................20
SECTION 6.13.  Termination of Gametek Litigation.............................20
SECTION 6.14.  Right of Set-off..............................................20
SECTION 6.15.  Performance of Contracts......................................21
SECTION 6.16.  Further Action................................................21

ARTICLE VII..................................................................21

TAX MATTERS..................................................................21
SECTION 7.01.  Conveyance Taxes..............................................21
SECTION 7.02.  Taxes.........................................................21
SECTION 7.03.  Tax Reporting.................................................21

ARTICLE VIII.................................................................22

INDEMNITY....................................................................22
SECTION 8.01.  Survival; Waiver..............................................22
SECTION 8.02.  Seller Indemnification........................................22
SECTION 8.03.  Purchaser Indemnification.....................................24
SECTION 8.04.  No Rescission.................................................25

ARTICLE IX...................................................................25

GENERAL PROVISIONS...........................................................25
SECTION 9.01.  Expenses......................................................25
SECTION 9.02.  Notices.......................................................25
SECTION 9.03.  Headings......................................................26
SECTION 9.04.  Severability..................................................26
SECTION 9.05.  Entire Agreement..............................................27
SECTION 9.06.  Assignment....................................................27
SECTION 9.07.  No Third-Party Beneficiaries..................................27





SECTION 9.08.  Amendment; Waiver.............................................27
SECTION 9.09.  Governing Law.................................................27
SECTION 9.10.  Consent to Jurisdiction.......................................27
SECTION 9.11.  Counterparts..................................................28





                                    EXHIBITS

Exhibit A:          Administrative Services Agreement

Exhibit B-1:        Assignment of Contracts between BMG Music and the Purchaser

Exhibit B-2:        Assignment of Contracts between BMG EIV and the Purchaser

Exhibit B-3:        Assignment of Contracts between BMG Music Spain, S.A. and
                    the Purchaser

Exhibit B-4:        Assignment of Contracts between BMG Chile, S.A. and the
                    Purchaser

Exhibit B-5:        Assignment of Contracts between BMG Portugal, Actividades
                    Audiovisuais, Lda. and the Purchaser

Exhibit B-6:        Assignment of Contracts between BMG Entertainment Mexico,
                    S.A. de C.V. and the Purchaser

Exhibit B-7:        Assignment of Contracts between BMG Ariola Miller GmbH and
                    the Purchaser

Exhibit B-8:        Assignment of Contracts between BMG Japan, Inc. and the
                    Purchaser

Exhibit B-9:        Assignment of Contracts between Universum Film GmbH and
                    the Purchaser

Exhibit B-10:       Assignment of Contracts between BMG Entertainment
                    International UK & Ireland Ltd. and the Purchaser

Exhibit B-11:       Assignment of Contracts between BMG France, S.A. and the
                    Purchaser

Exhibit C:          Assumption Agreement made by the Purchaser in favor of the
                    Seller and certain of its Affiliates

Exhibit D:          Bill of Sale and Assignment between Seller and the Purchaser

Exhibit E:          Central Services Agreement

Exhibit F:          Certificate of Designation

Exhibit G:          Copyright Assignment

Exhibit H:          Term Sheet for Employment Agreement for Benoit Deniau

Exhibit I:          Term Sheet for Employment Agreement for David Strempel

Exhibit J:          Term Sheet for Employment Agreement for Sam Houser

Exhibit K:          Pick, Pack, Ship, Billing and Collection Agreement

Exhibit L:          Reference Balance Sheet

Exhibit M:          Registration Rights Agreement

Exhibit N:          Secondment Agreement

Exhibit O:          Legal Opinion of Tenzer Greenblatt LLP





SCHEDULE I

   PART A-1:                  Designated Contracts
   PART A-2:                  All Other Contracts

SCHEDULE II                   Accounting Policies

SCHEDULE III                  Unrecouped Advance Value

SCHEDULE IV                   Inventory

SCHEDULE V                    Book Values

SCHEDULE VI                   Employee Bonuses





                               DISCLOSURE SCHEDULE

Section 4.03:       Holders of Options, Warrants and Registration Rights

Section 5.03:       Consents, Approvals and Authorizations

Section 5.04:       Litigation

Section 5.05:       Compliance with Laws

Section 5.06(a):    Exceptions to Designated Contracts

Section 5.07(a):    Employees

Section 5.07(b):    Strikes, Slowdowns and Work Stoppages





     ASSET PURCHASE AGREEMENT, dated as of March 10, 1998 between TAKE-TWO
INTERACTIVE SOFTWARE, INC., a Delaware company, having an office at 575
Broadway, New York, New York 10012 (the "Purchaser") and BMG ENTERTAINMENT NORTH
AMERICA, a division of BMG MUSIC, a New York general partnership, having an
office at 1540 Broadway, New York, New York 10036 (the "Seller"; the Seller and
the Purchaser are sometimes hereinafter collectively referred to as the
"Parties").

                              W I T N E S S E T H:

     WHEREAS, the Seller and certain of its Affiliates (as defined below) are
engaged in, among other things, the business of distributing, developing and
publishing Products (as defined below) (the "Business"); and

     WHEREAS, the Seller wishes to sell to the Purchaser, and the Purchaser
wishes to purchase from the Seller, the Assets (as defined below) and assume
certain liabilities of the Business, all upon the terms and subject to the
conditions set forth herein.

     NOW, THEREFORE, in consideration of the premises and the mutual agreements
and covenants hereinafter set forth, the Purchaser and the Seller hereby agree
as follows:

                                    ARTICLE I

                                   DEFINITIONS

     As used in this Agreement, the following terms shall have the following
meanings:

     "Accounting Policies" means United States generally accepted accounting
principles, except as set forth in Schedule II.

     "Action" means any claim, action, suit, arbitration, proceeding or
investigation by or before any Governmental Authority. An Action shall not be
deemed to be "pending" with respect to any Person if such Person has not yet
been served with a summons in connection therewith.

     "Adjusted Assets" means, as of any date of determination, (i) the sum of
Inventory Value plus Unrecouped Advance Value plus Tangible Personal Property
Value less (ii) Balance Sheet Liabilities.

     "Adjustment Date Share Price" means the average per share price of the
Common Stock as traded on the NASDAQ SmallCap Market as of the Business Day
immediately preceding the Closing Date.


                                       2


     "Administrative Services Agreement" means the Administrative Services
Agreement dated as of the date hereof between the Purchaser and the Seller, a
copy of which is attached hereto as Exhibit A.

     "Affiliate" means, with respect to any specified Person, any other Person
that directly, or indirectly through one or more intermediaries, controls, is
controlled by, or is under common control with, such specified Person.

     "Agreement" means this Asset Purchase Agreement, dated as of March 10,
1998, between the Purchaser and the Seller.

     "Assets" has the meaning specified in Section 2.01.

     "Assignments of Contracts" means the Assignments of Contracts, dated as of
the date hereof, copies of which are attached hereto as Exhibits B-1 through B-
11.

     "Assumed Liabilities" has the meaning specified in Section 2.02.

     "Assumption Agreement" means the Assumption Agreement, dated as of the date
hereof, made by the Purchaser in favor of the Seller and certain of its
Affiliates, a copy of which is attached hereto as Exhibit C.

     "Balance Sheet Liabilities" means, as of any date of determination, the
aggregate liabilities of the Business determined in accordance with the
Accounting Policies.

     "Bill of Sale and Assignment" means the Bill of Sale and Assignment, dated
as of the date hereof, between the Purchaser and the Seller, a copy of which is
attached hereto as Exhibit D.

     "BMG EIV" means BMG Entertainment International Interactive and Video Ltd.

     "Business" has the meaning specified in the recitals to this Agreement.

     "Business Day " means any day that is not a Saturday, a Sunday or other day
on which banks are required or authorized to be closed in the City of New York.

     "Central Services Agreement" means the Central Services Agreement, dated as
of the date hereof, between the Seller and the Purchaser, a copy of which is
attached hereto as Exhibit E.


                                       3


     "Certificate of Designation" means the Certificate of Designation with
respect to the Preferred Stock to be filed by the Purchaser with the Secretary
of State of Delaware, a copy of which is attached hereto as Exhibit F.

     "Closing" has the meaning specified in Section 2.06.

     "Closing Date" means the date this Agreement is executed or such other date
as the Purchaser and the Seller may mutually agree.

     "Code" shall mean the Internal Revenue Code of 1986, as amended through the
date hereof.

     "Common Stock" means the common stock of the Purchaser.

     "Confidential Information" has the meaning specified in Section 6.04.

     "Contracts" means, collectively, all of the contracts, licenses,
sublicenses, agreements, leases, commitments, and sales and purchase orders as
set forth in Part A-1 and Part A-2 of Schedule I.

     "Copyright Assignment" means the Copyright Assignment, dated as of the date
hereof, between the Purchaser and the Seller, with respect to the Product known
as "Grand Theft Auto", a copy of which is attached hereto as Exhibit G.

     "Copyrights" means copyrights, copyright registrations, copyright
applications, copyright renewals and similar rights owned by or licensed to the
Seller and used exclusively in the conduct of the Business, to the extent of the
Seller's rights herein.

     "Designated Contracts" means the Contracts set forth on Part A-1 of
Schedule I.

     "Designated Shares" means 1,850,000 shares of Preferred Stock (as it may be
adjusted pursuant to Section 2.03(b)).

     "Disclosing Party" has the meaning specified in 6.05.

     "Disclosure Schedule" means the Disclosure Schedule, dated as of the date
hereof and attached hereto.

     "Employees" has the meaning specified in Section 5.07(a).

     "Final Closing Balance Sheet" has the meaning specified in Section
2.03(b)(i).


                                       4


     "Gametek Litigation" means the litigation in Germany between Gametek (UK)
Limited and BMG Ariola Miller GmbH relating to the Distribution Agreement dated
as of August 1, 1995 between such parties.

     "General Partner" means Bertelsmann Music Group Inc., a general partner of
the Seller.

     "Governmental Authority" means any United States federal, state or local or
any foreign government, governmental, regulatory or administrative authority,
agency or commission or any court, tribunal, or judicial or arbitral body.

     "Indemnitee" has the meaning specified in Sections 8.02 and 8.03.

     "Independent Accounting Firm" has the meaning specified in Section
2.03(b)(iii).

     "Initial Closing Balance Sheet" has the meaning specified in Section
2.03(b)(i).

     "Inventory" means the finished goods inventory of Products.

     "Inventory Value" means, as of any date of determination, the value of the
Inventory on such date determined in accordance with the Accounting Policies.

     "IP Entities" has the meaning specified in Section 6.08.

     "Key Employee Term Sheets" means the binding Term Sheets, dated the date
hereof, between the Purchaser and each of Benoit Deniau, David Strempel and Sam
Houser, copies of which are attached hereto as Exhibits H, I and J.

     "Key Employees" means Benoit Deniau, Sam Houser and David Strempel.

     "Losses" means any and all liabilities, losses, damages, claims, costs and
expenses, interest, awards, judgments and penalties (including, without
limitation, attorneys' and consultants' fees and expenses) actually suffered or
incurred by a person (including, without limitation, any Action brought or
otherwise initiated by any person.

     "Loss Notice" has the meaning specified in Section 8.02.

     "Material Adverse Effect" means any change in, or effect on, the Assets
that is materially adverse to the Business or the Assets, in each case taken as
a whole after giving effect to this Agreement.


                                       5


     "NASDAQ" means The NASDAQ Stock Market, Inc.

     "Parties" has the meaning specified in the recitals.

     "Permitted Disclosure" shall have the meaning specified in Section 6.03.

     "Person" means any individual, partnership, firm, corporation, limited
liability company, limited liability partnership, association, trust,
unincorporated organization or other entity, as well as any syndicate or group
that would be deemed to be a person under Section 13(d)(3) of the Securities
Exchange Act of 1934, as amended.

     "Pick, Pack and Ship Agreement" means the Pick, Pack, Ship, Billing and
Collection Agreement dated as of the date hereof between the Purchaser and the
Seller, a copy of which is attached hereto as Exhibit K.

     "Platforms" means, collectively, Sony PlayStation, Nintendo 64 and Sega
Saturn.

     "Preferred Stock" means shares of the Purchaser's Series A Preferred Stock.

     "Product" means an interactive multimedia product, including, but not
limited to, the software applications, text, photographs, audio or video
segments, story line, characters, animation, graphics, charts, tables or any
other content or materials incorporated into the product, and related user and
system documentation.

     "Purchase Price" has the meaning set forth in Section 2.03(a).

     "Purchaser" has the meaning specified in the recitals to this Agreement.

     "Purchaser SEC Reports" has the meaning specified in Section 4.06.

     "Reference Balance Sheet" means the balance sheet of the Seller, dated as
of January 31, 1998 and prepared in accordance with the Accounting Policies, a
copy of which is set forth in Exhibit L hereto.

     "Reference Balance Sheet Date" means January 31, 1998.

     "Registration Rights Agreement" means the Registration Rights Agreement
dated as of the date hereof between the Purchaser and the Seller, a copy of
which is attached hereto as Exhibit M.

     "SEC" has the meaning specified in Section 4.06.


                                       6


     "Secondment Agreement" means the Secondment Agreement dated as of the date
hereof between the Purchaser and the Seller with respect to Gary Dale, a copy of
which is attached hereto as Exhibit N.

     "Seller" has the meaning specified in the recitals.

     "Specified Liabilities" means, collectively, (i) the payment obligations of
the Seller or its Affiliates pursuant to the Contracts were due as of the
Closing Date (after all applicable grace periods), (ii) the bonuses to the
Employees as set forth on Schedule VI, and (iii) the costs and liabilities
relating to the specific litigation matters set forth in items 1 and 3 on
Disclosure Schedule 5.04.

     "Tangible Personal Property" means all computers, equipment, supplies,
furniture, personalty, rolling stock and other tangible personal property
exclusively used in the Business and which is located in the United Kingdom,
Germany or France; provided, that Tangible Personal Property shall not be deemed
to include, without limitation, (i) telephones, computer servers (other than the
computer server exclusively used in the Business and located in the United
Kingdom) and fixtures, or (ii) any personal property exclusively used by Gary
Dale or his assistant Joanne Green.

     "Tangible Personal Property Value" means $413,000.

     "Tax" or "Taxes" means any and all taxes or similar charges or levies of
any kind whatsoever (together with any interest, penalties, additions to tax and
additional amounts imposed with respect thereto) imposed by any governmental or
taxing authority.

     "Third-Party Claims" has the meaning specified in Section 8.02.

     "Transaction Agreements" means, collectively, the Central Services
Agreement, the Administrative Services Agreement, the Pick, Pack and Ship
Agreement, the Registration Rights Agreement, the Assumption Agreements, the
Assignments of Contracts, the Bills of Sale and Assignment, the Copyright
Assignment and the Key Employee Term Sheets.

     "Transferred Employees" means the Employees of the Business who have
executed employment agreements with the Seller, as set forth on Part A-2 of
Schedule I attached hereto.

     "Unrecouped Advance Value" means, as of any date of determination, the
aggregate amount of unrecouped advances made by the Seller (and its Affiliates,
as applicable) to the developers under the applicable Contracts.


                                       7


                                   ARTICLE II

                                PURCHASE AND SALE

     SECTION 2.01. Purchase and Sale of the Assets. Upon the terms and subject
to the conditions of this Agreement, at the Closing the Seller shall, or shall
cause its applicable Affiliate to, sell, assign, transfer and convey to the
Purchaser (or its designee), and the Purchaser (or its designee) shall purchase
and acquire from the Seller (or its applicable Affiliate), all of the Seller's
(or its applicable Affiliates') right, title and interest in and to the assets
expressly set forth in this Section 2.01 (all such assets being referred to as
the "Assets"):

          (i) the Contracts (including, without limitation, all obligations set
     forth therein);

          (ii) the Copyrights;

          (iii) the Inventory;

          (iv) the Tangible Personal Property;

          (v) photocopies of all of the Seller's (and its Affiliates', as
     applicable) books of account, general, financial and personnel records
     (other than medical records) and other files and records pertaining
     exclusively to the Assets, wherever located.

     SECTION 2.02. Assumption of Liabilities. The Purchaser shall assume and
shall pay, perform and discharge when due all obligations and liabilities of the
Seller and its Affiliates, as the case may be, of whatever nature (whether fixed
or contingent, arising by law or by contract or otherwise) arising out of or
relating to the Assets (all liabilities assumed pursuant to this Section 2.02
being, the "Assumed Liabilities"), including, without limitation, the following
liabilities:

     (a) All liabilities relating to the Employees; provided, that the Seller
shall retain (i) all such liabilities relating to facts or circumstances
arising, in their entirety, prior to the Closing, (ii) if such liabilities
relate to facts and circumstances arising both before and after the Closing, all
such liabilities that are principally related to facts or circumstances arising
before the Closing, and (iii) any termination or severance costs in connection
with the termination of the Employees who do not choose to be, and are not at
any time, employed by the Purchaser.

     (b) All obligations and liabilities which are set forth on the Closing Date
Balance Sheet.


                                       8


     Notwithstanding anything to the contrary in the foregoing, the Purchaser
shall not be deemed to assume any of the Specified Liabilities.

     SECTION 2.03. Purchase Price; Adjustment to Purchase Price. (a) The
aggregate purchase price for the Assets payable by the Purchaser to the Seller
shall be the Designated Shares, subject to adjustment as set forth in paragraph
(b) of this Section (the "Purchase Price").

     (b) The Purchase Price shall be subject to adjustment after the Closing
Date as specified in this Section 2.03(b).

          (i) Final Closing Balance Sheets. At the Closing, the Seller shall
     deliver to the Purchaser an unaudited estimated balance sheet (the "Initial
     Closing Balance Sheet") as at the Closing Date, prepared in accordance with
     the Accounting Policies, subject to the amounts reflected thereon being the
     Seller's best estimates as of the Closing Date. Within thirty (30) days of
     the Closing Date the Seller shall prepare and deliver to the Purchaser, an
     unaudited balance sheet (the "Final Closing Balance Sheet") of the Business
     as at the Closing Date, prepared in accordance with the Accounting
     Policies.

          (ii) Initial Purchase Price Adjustment. If the Adjusted Assets
     reflected on the Initial Closing Balance Sheet are less than $9,000,000,
     the number of shares of Preferred Stock comprising the Purchase Price shall
     be reduced by an amount equal to the quotient of (A) $9,000,000 less the
     Adjusted Assets reflected on the Initial Closing Balance Sheet divided by
     (B) the Adjustment Date Share Price.

          (iii) Disputes. Purchaser may dispute any amounts reflected on the
     Final Closing Balance Sheet by delivering to Seller within twenty (20)
     Business Days of the Seller's delivery of the Final Closing Balance Sheet a
     written notice setting forth in reasonable detail the basis for such
     dispute; provided, however, that Purchaser may dispute amounts reflected on
     the Final Closing Balance Sheet (A) only to the extent the net effect of
     such disputed amounts in the aggregate would reduce the Adjusted Assets
     reflected on the Final Closing Balance Sheet to less than $9,000,000; and
     (B) only on the basis that the amounts reflected on the Final Closing
     Balance Sheet were not arrived at in accordance with the Accounting
     Policies. If the Purchaser timely delivers to Seller a dispute notice
     pursuant to this Section 2.03(b)(iii), the parties hereto shall negotiate
     in good faith to resolve such dispute, and any resolution by them as to any
     disputed amounts shall immediately be final, binding, and conclusive. If
     any such resolution leaves in dispute amounts the net effect of which in
     the aggregate would not reduce the Adjusted Assets reflected on the Final
     Closing Balance Sheet to less than $9,000,000, all


                                       9


     such amounts remaining in dispute shall then be deemed to have been
     resolved in favor of the Final Closing Balance Sheet delivered by the
     Seller to the Purchaser. If the parties are unable to reach a resolution
     with such effect within twenty (20) Business Days after receipt by the
     Seller of the Purchaser's written notice of dispute, the parties shall
     submit the items remaining in dispute for resolution in accordance with the
     Accounting Policies to Price Waterhouse LLP (or, if such firm shall decline
     or is unable to act or is not, at the time of such submission, independent
     of both the Seller and the Purchaser, to another independent accounting
     firm of international reputation mutually acceptable to the Purchaser and
     the Seller) (either Price Waterhouse LLP or such other accounting firm, the
     "Independent Accounting Firm"), which shall, within thirty (30) Business
     Days after such submission, determine and report to the Purchaser and the
     Seller upon such remaining disputed items, and such report shall be final,
     binding, and conclusive on the Seller and the Purchaser. The fees and
     disbursements of the Independent Accounting Firm shall be allocated between
     the Seller and the Purchaser in the same proportion that the aggregate
     amount of such remaining disputed items so submitted to the Independent
     Accounting Firm that is unsuccessfully disputed by each such party (as
     finally determined by the Independent Accounting Firm) bears to the total
     amount of such remaining disputed items so submitted. No adjustment to the
     Purchase Price pursuant shall be made with respect to amounts disputed by
     the Purchaser, unless the net effect of the amounts successfully disputed
     by the Seller in the aggregate is to reduce the Adjusted Assets reflected
     on the Final Closing Balance Sheet to less than $9,000,000.

          (iv) Final Purchase Price Adjustment. The Final Closing Balance Sheet
     shall be final, binding, and conclusive on the parties hereto on the
     earlier of (A) the twentieth (20th) Business Day after delivery thereof by
     Seller to Purchaser if no dispute notice is delivered by Purchaser prior to
     such date, and (B) the date on which all disputes thereof have been
     resolved in accordance with Section 2.03(b)(iii). If the Adjusted Assets
     reflected on the Final Closing Balance Sheet are less than $9,000,000, the
     Seller shall, within ten (10) Business Days of the delivery of the Final
     Closing Balance Sheet being deemed final, binding, and conclusive, reconvey
     to the Purchaser a number of shares of Preferred Stock equal to the
     quotient of (A) (1) the lesser of (x) $9,000,000 and (y) the Adjusted
     Assets reflected on the Initial Closing Balance Sheet, less (2) the
     Adjusted Assets reflected on the Final Closing Balance Sheet, divided by
     (B) the Adjustment Date Share Price; provided, however, that if the
     Adjusted Assets reflected on the Initial Closing Balance Sheet were less
     than $9,000,000 (i.e., an initial purchase price adjustment was made at the
     Closing), and the Adjusted


                                       10


     Assets reflected on the Final Closing Balance Sheet are greater than the
     Adjusted Assets reflected on the Initial Closing Balance Sheet, the
     Purchaser shall issue to the Seller within ten (10) Business Days of the
     Final Closing Balance Sheet being deemed final, binding, and conclusive a
     number of shares of Preferred Stock equal to the quotient of (A) (1) the
     lesser of (x) $9,000,000 and (y) the Adjusted Assets reflected on the Final
     Closing Balance Sheet less (2) the Adjusted Assets reflected on the Initial
     Closing Balance Sheet, divided by (B) the Adjustment Date Share Price.

     SECTION 2.04. Allocation of Purchase Price. The Purchase Price, as adjusted
pursuant to Section 2.03 hereof (and all other capitalizable costs), shall be
allocated among the various categories of Assets, in such manner as shall be
negotiated and agreed by the Parties in good faith, in accordance with Section
1060 of the Code and the regulations promulgated thereunder and all applicable
provisions of state, local or foreign law. Each of the Parties hereto agrees to
prepare and file all tax returns, including Form 8594, in a manner consistent
with such allocation and to report this transaction for federal, state and
foreign income tax purposes in accordance with such allocation of the Purchase
Price and shall use its best efforts to sustain such allocation in any
subsequent tax audit or dispute.

     SECTION 2.05. Receivables, License Payments. Notwithstanding anything
herein to the contrary, the Seller (and its Affiliates) shall be entitled to all
proceeds and receivables generated from the Seller's (and its Affiliates')
shipment of Products (for the avoidance of doubt, for purposes of this Section,
gold masters shall not be deemed Products) prior to the Closing Date.
Additionally, BMG shall be entitled to collect and retain all payments, whether
made before or after the Closing, related to the (i) Assignment and Assumption
Agreement, dated as of June 20, 1997, between BMG Interactive, Delphine Software
International S.A.R.L. and Electronic Arts, Inc.; (ii) Termination Agreement,
dated as of June 21, 1997, between BMG Interactive and Pixel Multimedia Limited;
and (iii) Termination Agreement, dated as of June 30, 1997, between BMG
Interactive and Engineering Animation, Inc.

     SECTION 2.06. Closing. Upon the terms and subject to the conditions of this
Agreement, the sale and purchase of the Assets contemplated by this Agreement
shall take place at a closing (the "Closing") to be held at the office of Levin
& Srinivasan LLP, 1776 Broadway, Suite 1900, New York, New York 10019, at 10:00
A.M. New York time on the Closing Date, or at such other place or at such other
time or on such other date as the Seller and the Purchaser may mutually agree.

                                   ARTICLE III

                       CONDITIONS PRECEDENT TO THE CLOSING


                                       11


     SECTION 3.01. General. The respective obligations set forth herein of the
Purchaser and the Seller to consummate the transactions contemplated in this
Agreement shall be conditioned on the satisfaction at or prior to the Closing of
the condition set forth in Section 3.02 and the delivery at the Closing of the
documents set forth in Section 3.02 hereof.

     SECTION 3.02. Closing Deliveries. At the Closing:

     (a) The Purchaser, or its Affiliate, as applicable, the Seller, or its
Affiliate, as applicable, and all other applicable parties shall have entered
into each of the Transaction Agreements to which it is a party;

     (b) The Purchaser shall deliver to the Seller (i) the stock certificates
evidencing the Designated Shares, in the name of the Purchaser, in form
satisfactory to the Seller and with all required tax stamps affixed and (ii) a
legal opinion from Tenzer Greenblatt LLP, a copy of which is attached hereto as
Exhibit O; and

     (c) The Seller shall deliver to the Purchaser a receipt for the Purchase
Price.

                                   ARTICLE IV

                 REPRESENTATIONS AND WARRANTIES OF THE PURCHASER

     As an inducement to the Seller to enter into this Agreement, the Purchaser
hereby represents and warrants to the Seller as follows:

     SECTION 4.01. Purchaser's Organization and Authority. The Purchaser is a
corporation duly organized, validly existing and in good standing under the laws
of the State of Delaware and the execution, delivery and performance of this
Agreement and the Transaction Agreements to which the Purchaser is a party are
within the Purchaser's corporate powers and have been duly authorized on its
part by all requisite action. This Agreement and the Transaction Agreements to
which the Purchaser is a party have been duly executed and delivered by the
Purchaser and (assuming due execution and delivery by all other parties
signatory thereto) constitutes a legally valid and binding obligation of the
Purchaser, subject to principles of equity, bankruptcy laws and the effect of
laws limiting the rights of creditors generally.


                                       12


     SECTION 4.02 Capitalization.

     (a) The authorized capital stock of the Purchaser consists of 15,000,000
shares of voting Common Stock and 5,000,000 shares of Preferred Stock, of which,
as of the Closing (after taking into account the issuance of the Designated
Shares), 9,850,043 shares of voting Common Stock and 1,850,000 shares of
Preferred Stock were issued and outstanding, all of which are duly authorized,
validly issued, fully paid and non-assessable and not subject to preemptive
rights created by statute, the Purchaser's certificate of incorporation or
by-laws or any agreement to which the Purchaser is a party or is bound.

     (b) Upon the consummation of the transactions contemplated herein, the
Designated Shares will be duly authorized, validly issued, fully paid and
non-assessable, and such Designated Shares will be owned by the Seller free and
clear of all security interests, liens, claims, pledges, agreements,
restrictions or other limitations on the Seller's voting rights, charges or
other encumbrances of any nature whatsoever, other than any restrictions arising
under applicable law, imposed by obligations or agreements to which the Seller
is a party or under the Transaction Agreements.

     SECTION 4.03. Warrants and Options. Except as set forth in Section 4.03 of
the Disclosure Schedule, there are no options, warrants or other rights
(including registration rights), agreements, arrangements or commitments to
which the Purchaser or any of its subsidiaries is a party of any character
relating to the issued or unissued capital stock of, or other equity interests
in, the Purchaser or any of its subsidiaries, or obligating the Purchaser or any
of its subsidiaries to grant, issue or sell any shares of the capital stock of,
or other equity interests in, the Purchaser or any of its subsidiaries.


                                       13


     SECTION 4.04. No Conflict. Assuming that all consents, approvals,
authorizations and other actions described in Section 4.05 have been obtained,
and except as may result from any facts or circumstances relating solely to the
Seller, the execution and delivery of this Agreement and the Transaction
Agreements to which the Purchaser is a party and the performance by the
Purchaser of its obligations and duties under this Agreement and the Transaction
Agreements do not contravene or constitute a default under (a) to the
Purchaser's knowledge, any provision of applicable law or regulation, or (b) the
certificate of incorporation or by-laws or similar organizational documents of
the Purchaser.

     SECTION 4.05. Consents and Approvals. No action by, or in respect of or
filing with, any Governmental Authority is required to be taken by the Purchaser
for the execution delivery and performance by the Purchaser of this Agreement or
the Transaction Agreements to which the Purchaser is a party, except (a) where
failure to obtain such consent, approval, authorization or action, or to make
such filing or notification, would not prevent the Purchaser from performing any
of its material obligations under this Agreement or the Transaction Agreements
to which the Purchaser is a party and (b) as may be necessary as a result of any
facts or circumstances relating solely to the Seller.

     SECTION 4.06. Securities Reports; Financial Statements. As of the date
hereof, (a) the Purchaser has filed all forms, reports, statements and other
documents required to be filed with (i) the Securities and Exchange Commission
(the "SEC") including, without limitation, (A) all Annual Reports on Form 10-K,
(B) all Quarterly Reports on Form 10-Q, (C) all proxy statements relating to
meetings of shareholders (whether annual or special), (D) all reports on Form
8-K, (E) all other reports or registration statements, and (F) all amendments
and supplements to all such reports and registration statements (collectively,
the "Purchaser SEC Reports") and (ii) any applicable, federal, state or foreign
securities authorities; and (b) the Purchaser has complied with the filing
requirements in all material respects regarding all forms, reports, statements
and other documents required to be filed with any other applicable federal,
state or foreign regulatory authorities including, without limitation, state
insurance and health regulatory authorities. The Purchaser SEC Reports do not,
as of the date they were filed, contain any untrue statement of a material fact
or omit to state a material fact required to be stated therein or necessary in
order to make the statements therein, in the light of the circumstances under
which they were made, not misleading.

     SECTION 4.07. Absence of Certain Changes or Events. Except as disclosed in
the Purchaser SEC Reports filed prior to the date of this Agreement or as
contemplated in this Agreement, there has not been any material adverse change
in the Purchaser's business or in its financial condition.


                                       14


     SECTION 4.08. Litigation. No claim, action, proceeding or investigation is
pending which seeks to delay or prevent the consummation of the transactions
contemplated by this Agreement or the Transaction Agreements to which the
Purchaser (or its Affiliates) is a party, or which would be reasonably likely to
adversely affect or restrict the Purchaser's (or its Affiliates') ability to
consummate the transactions contemplated by this Agreement or such Transaction
Agreements, as the case may be.

     SECTION 4.09. Certificate of Designation. Attached hereto as Exhibit F is a
true and complete copy of the Certificate of Designation.

     SECTION 4.10. Brokers.

     No broker, finder or investment banker is entitled to any brokerage,
finder's or other fee or commission in connection with the transactions
contemplated by this Agreement or the Transaction Agreements based on
arrangements made by or on behalf of the Purchaser.

                                    ARTICLE V

                  REPRESENTATIONS AND WARRANTIES OF THE SELLER

     As an inducement to the Purchaser to enter into this Agreement, the Seller
hereby represents and warrants to the Purchaser as follows:

     SECTION 5.01. Organization and Authority. (a) The Seller is a general
partnership duly organized, validly existing and in good standing under the laws
of the State of New York and the execution, delivery and performance of this
Agreement and the Transaction Agreements to which the Seller is a party are
within the Seller's partnership powers and have been duly authorized on its part
by all requisite action. This Agreement and the Transaction Agreements to which
the Seller is a party have been duly executed and delivered by the Seller and
(assuming due execution and delivery by all other parties signatory thereto)
constitutes a legally valid and binding obligation of the Seller, subject to
principles of equity, bankruptcy laws and the effect of laws limiting the rights
of creditors generally.

     (b) The General Partner is a corporation duly organized, validly existing
and in good standing under the laws of the State of Delaware. The execution and
delivery of this Agreement and the other Transaction Agreements by the General
Partner, on behalf of the Seller are within the General Partner's powers
(corporate or otherwise) and have been duly authorized on its part by all
requisite actions. This Agreement and the Transaction Agreements to which the
Seller is a party have been duly executed and delivered by the General Partner,
on behalf of the Seller, and (assuming due execution and delivery by all other
parties signatory thereto) constitutes a legal, valid and binding obligation of
the Seller enforceable against the Seller in


                                       15


accordance with its terms, subject to principles of equity, bankruptcy laws and
the effect of laws limiting the rights of creditors generally.

     SECTION 5.02. No Conflict. Assuming that all consents, approvals,
authorizations and other actions described in Section 5.03 have been obtained,
and except as may result from any facts or circumstances relating solely to the
Purchaser, the execution and delivery of this Agreement and the Transaction
Agreements to which the Seller is a party and the performance by the Seller of
its obligations and duties under this Agreement and the Transaction Agreements
to which the Seller is a party do not contravene or constitute a default under
(a) to the Seller's knowledge, any provision of applicable law or regulation, or
(b) the certificate of incorporation or by-laws or similar organizational
documents of the Seller.

     SECTION 5.03. Consents and Approvals.

     Except as set forth in Section 5.03 of the Disclosure Schedule:

     (a) No action by, or in respect of, or filing with, any Governmental
Authority is required to be taken by the Seller for the execution, delivery and
performance by the Seller of this Agreement or the Transaction Agreements to
which the Seller is a party, except (i) where the failure to obtain such
consent, approval, authorization or action, or to make such filing or
notification, would not prevent the Seller from performing any of its material
obligations under this Agreement or the Transaction Agreements to which the
Seller is a party and would not have a Material Adverse Effect and (ii) as may
be necessary as a result of any facts or circumstances relating solely to the
Purchaser.

     (b) No action by, or in respect of, or filing with, any Governmental
Authority is required to be taken by the General Partner for the execution and
delivery by the General Partner, on behalf of the Seller, of this Agreement or
the Transaction Agreements to which the Seller is a party, except (i) where the
failure to obtain such consent, approval. authorization or action, or to make
such filing or notification, would not prevent the Seller from performing any of
its material obligations under this Agreement or the Transaction Agreements to
which the Seller is a party and would not have a Material Adverse Effect and
(ii) as may be necessary as a result of any facts or circumstances relating
solely to the Purchaser.


                                       16


     SECTION 5.04. Litigation. Except as disclosed in Section 5.04 of the
Disclosure Schedule, there are no Actions pending against the Seller relating to
any Assets that, individually or in the aggregate, are reasonably likely to have
a Material Adverse Effect. The Seller is not subject to any order, writ,
judgment, injunction, decree, determination or award relating to the Assets
which could be reasonably expected to have a Material Adverse Effect. No claim,
action, proceeding or investigation is pending which seeks to delay or prevent
the consummation of the transactions contemplated by this Agreement or the
Transaction Agreement to which the Seller is a party, or which would be
reasonably likely to adversely affect or restrict the Seller's ability to
consummate the transactions contemplated by this Agreement or such Transaction
Agreements, as the case may be.

     SECTION 5.05. Compliance with Laws. To the best of the Seller's knowledge,
the Seller's use of the Assets is not in violation of any law, rule, regulation,
order, judgment or decree applicable to the Seller and relating to the Assets or
by which any of the Assets are bound or affected, except (i) as set forth in
Section 5.05 of the Disclosure Schedule and (ii) for violations the existence of
which would not be reasonably expected to have a Material Adverse Effect.

     SECTION 5.06. Contracts. (a) Except as disclosed in Section 5.06(a) of the
Disclosure Schedule, each Designated Contract: (i) is valid and binding in
accordance with its terms on the Seller, taking into account any oral
modifications or waivers that do not substantially and materially impair the
value of the Designated Contract as a whole, (ii) has not been breached by the
Seller in any manner that could reasonably be expected to have a material
adverse effect on the Purchaser's rights thereunder, (iii) is freely assignable
to the Purchaser without penalty, (iv) has not been terminated by the Seller,
and (v) true and complete copies of each Designated Contract have previously
been made available to the Purchaser; provided, however, that the Seller does
not represent or warrant in any respect the performance under any Designated
Contract by any party thereto (other than the Seller), or any party whose
services are furnished thereunder, after the date hereof.

     (b) To the best of the Seller's knowledge, Part A-2 of Schedule I lists
substantially all of the contracts, licenses, sublicenses, and agreements
exclusively related to the Business (other than the Designated Contracts),
except for omissions which would not be reasonably expected to have a Material
Adverse Effect. To Tom McIntyre's and LaVerne Evans' actual knowledge, in each
case without independent investigation, no notices of default have been received
by the Seller (or its applicable Affiliates) alleging a default by the Seller
(or its applicable Affiliates) under any of the Contracts listed on Part A-2 of
Schedule I, except for notices of default, the existence of which default would
not be reasonably expected to have a Material Adverse Effect.


                                       17


     SECTION 5.07. Employees. (a) Attached hereto as Section 5.07(a) of the
Disclosure Schedule is a true and complete list of all of the Seller's employees
to be transferred to the Purchaser as of the date hereof (collectively, the
"Employees") in accordance with Section 6.09.

     (b) Except as set forth on Section 5.07(b) of the Disclosure Schedule there
are no strikes, slowdowns, picketing or work stoppages in which the Employees
are participating that, individually or in the aggregate, are reasonably likely
to have a Material Adverse Effect.

     SECTION 5.08 Tangible Personal Property. (a) The value of the Tangible
Personal Property as of the date of the Closing shall not be less than $250,000,
as calculated using the values set forth for such Tangible Personal Property in
Schedule V.

     (b) The Tangible Personal Property is free and clear of any security
interest, pledge, mortgage, lien or encumbrance; provided, that the Seller shall
only be liable for any breach of the representation contained in this Section
5.08(b) to the extent such breach causes the Adjusted Assets, as reflected on
the Final Closing Balance Sheet, to be less than $9,000,000.

     SECTION 5.09. Certain Representations. (i) The Seller's financial situation
is such that it can afford to bear the economic risk of holding its interest in
the Designated Shares for an indefinite period of time and can afford to suffer
a complete loss of its investment in the Designated Shares, (ii) the Seller's
knowledge and experience in financial and business matters are such that it is
capable of evaluating the merits and risks of its investment in the Designated
Shares, as contemplated by this Agreement, and (iii) the Seller understands that
the Designated Shares are a speculative investment which involves a high degree
of risk of loss of its investment therein and that there are substantial
restrictions on the transferability of the Designated Shares.

     SECTION 5.10. Investment Intent. The Designated Shares to be acquired by
the Seller hereunder are being acquired for its own account and without a view
to any public distribution of such Designated Shares.

     SECTION 5.11. Securities Act. The Seller has been advised that the
Purchaser is issuing and selling the Designated Shares in reliance upon the
exemption from registration provided in Section 4(2) of the Securities Act and
is relying upon these representations, and agrees that said Designated Shares
may be transferred only if registered under the Securities Act or pursuant to an
exemption from such registration requirements in compliance with such applicable
securities laws and that the certificate representing the Designated Shares will
have a legend to such effect.


                                       18


     SECTION 5.12. Taxes. To the best of the Seller's knowledge, there are no
liens encumbering any of the Assets as a result of any Taxes.

     SECTION 5.13. Brokers. No broker, finder or investment banker is entitled
to any brokerage, finder's or other fee or commission in connection with the
transactions contemplated by this Agreement based upon arrangements made by or
on behalf of the Seller.


                                       19


                                   ARTICLE VI

                              ADDITIONAL AGREEMENTS

     SECTION 6.01. Investigation. The Purchaser acknowledges and agrees that it
(i) has made its own inquiry and investigation into, and, based thereon, has
formed an independent judgment concerning the Assets and the Assumed
Liabilities, (ii) has been furnished with or given adequate access to such
information about the Business, the Assets and the Assumed Liabilities as it has
requested, and (iii) will not assert any claim against the Seller or any of its
directors, officers, employees, agents, stockholders, Affiliates, consultants,
or representatives, or hold the Seller or any such persons liable for any
inaccuracies, misstatements or omissions with respect to information (other
than, with respect to the representations, warranties, covenants and agreements
contained in this Agreement) furnished by the Seller or such persons concerning
the Seller, the Business, the Assets or the Assumed Liabilities.

     SECTION 6.02. Access to Information. If after the Closing, in order to
properly prepare documents required to be filed with Governmental Authorities or
its financial statements, it is necessary that any Party hereto or any of its
successors be furnished with additional information relating to the Business,
the Assets or the Assumed Liabilities, and such information is in the possession
of any another Party hereto, such Party agrees to use its reasonable efforts to
furnish photocopies of such information to such other Party, at the cost and
expense of the Party being furnished such information.

     SECTION 6.03. Publicity. Each Party agrees to consult the other Party prior
to issuing any press release, public statement or advertisement in any manner
relating to the existence of this Agreement or any terms, conditions or
obligations contained herein or in the Transaction Agreements; provided, that
the Purchaser shall have the right to disclose such information (the "Permitted
Disclosure") as it is required to disclose by applicable law and the applicable
NASDAQ regulations to be disclosed; provided, further, that the Purchaser hereby
agrees that it will not issue any communication to the press, any other media or
its applicable regulators that would reflect adversely on the Seller or its
Affiliates, except to the extent that such failure to disclose such information
in that way would cause the Purchaser to be in violation of applicable law or
applicable NASDAQ regulations.


                                       20


     SECTION 6.04. Confidentiality. Subject to Section 6.03 above, each of the
Parties will keep strictly confidential any and all information delivered or
transferred by the Purchaser or the Seller in connection with this Agreement and
any of the Transaction Agreements, including, without limitation, the terms of
any such agreements (the "Confidential Information"), except that any Party may
disclose any such term or information:

     (a) to the extent required by law, regulation or legal process or any
regulatory agency, subject to the terms and conditions contained in Section
6.05;

     (b) to its employees, representatives, legal, financial, technical and
professional advisors and affiliates who need to know the information for the
purpose of performing their duties and obligations hereunder; or

     (c) if at the time of disclosure it is in the public domain other than as a
result of a Party's breach under this Section 6.04.

     To the extent that there is a breach of this Section 6.04 by any person
receiving information pursuant to (b) above, such breach shall be deemed to be a
breach by the Party which originally disclosed the information to the person
pursuant to (b) above.

     Each Party, on behalf of itself and the employees and Affiliates of such
Party, agrees that it will issue no communication to the press or other media
that would reflect adversely on any other Party.

     SECTION 6.05. Notice Preceding Compelled Disclosure. In the event any of
the Parties or any of their respective representatives are requested pursuant
to, or become compelled by, applicable law, regulation or legal process to
disclose any of the Confidential Information (the "Disclosing Party"), such
Disclosing Party will provide the other Parties with prompt written notice so
that they may seek a protective order or other appropriate remedy or, in their
sole discretion, waive compliance with the term of this Agreement. In the event
that no such protective order or other remedy is obtained, or that any of the
Parties waive compliance with the terms of this Agreement, the Disclosing Party
will furnish only that portion of the Confidential Information which the
Disclosing Party is advised by counsel is legally required and cooperate, at the
Disclosing Party's sole cost and expense with the other Parties efforts to
obtain reliable assurance that confidential treatment will be accorded the
Confidential Information.


                                       21


     SECTION 6.06. Notification to Governmental Authorities. The Purchaser shall
promptly after the Closing, and in any event not later than thirty (30) days
after the date hereof notify each governmental and regulatory authority that
would have on record the ownership of the Seller (or its Affiliates) or the
names of the officers and directors (either current or former) of the Seller (or
its Affiliates), with respect to the Purchaser's ownership of the Assets and
with respect to the names of the then current officers and directors of the
Purchaser.

     SECTION 6.07. Bulk Transfer Laws. The Parties hereby waive compliance by
the Seller with the provisions of any so-called bulk transfer laws of any
jurisdiction in connection with the sale or transfer to the Purchaser of the
Assets.

     SECTION 6.08. Use of Name or Other Intellectual Property. Immediately after
the Closing and with all due diligence, the Purchaser shall remove or obliterate
from all of the Assets (including letterheads and other materials) all signs and
other materials containing the name BMG, BMG Music, BMG Entertainment,
Bertelsmann Music Group, Inc., Ariola Eurodisc, Inc., Bertelsmann Music Group
Company or any Affiliate, or related entity to all of the foregoing
(collectively, the "IP Entities"), or any variant thereof, and any trademark,
servicemark, trade dress, logo, trade name, or corporate name of BMG or any of
the IP Entities. The Purchaser shall not use or put into use after the Closing
Date any materials that bear any trademark, service mark, trade dress, logo,
trade name or corporate name of the IP Entities or any variant thereof. The
Purchaser shall make any requisite filings with, and provide any requisite
notices to, the appropriate federal, state, local and foreign agencies to place
a title or other indicia of ownership in a name other than as referred to above
in this Section 6.08. Any signs and other materials containing the name of the
IP Entities or any variant thereof and any trademark, service mark, trade dress,
logo, trade name, or corporate name of the IP Entities shall be promptly
returned to the Seller or with the Seller's written consent, destroyed or
otherwise permanently disposed of. Notwithstanding the foregoing, with the
Seller's prior written consent, such consent not to be unreasonably withheld,
the Purchaser may sticker the materials, so long as all references to the IP
Entities or any variant thereof shall be obliterated; provided, that the
Purchaser may use materials ancillary to the Products (but expressly excluding
the Products) containing references to the IP Entities or a variant thereof
without stickering such materials for a reasonable period of time during the
transition, such period not to exceed 90 days from the date hereof.


                                       22


     SECTION 6.09. Employees. As of the Closing, the Seller shall transfer all
the Employees to the Purchaser and the Purchaser shall offer employment to all
the Employees effective as of the Closing. The Purchaser's offer of employment
to such Employees of the Seller shall be on terms and conditions no less
favorable, in the aggregate, than the terms and conditions such Employees were
entitled to from the Seller prior to the Seller's transfer of such Employee,
including, without limitation, salary, bonus, and pension and health benefit
arrangements; provided, that, for purposes of all of the Purchaser's employee
benefit plans, including but not limited to, retirement benefit plans, the
Purchaser will grant each of the Employees who becomes an employee of the
Purchaser on or after the Closing service credit equal to the service credit
that each such Employee of the Seller would have accrued if he or she had been
employed by the Purchaser during the entire period that each such Employee of
the Seller was employed by the Business or the Seller. The Seller and the
Purchaser shall comply with all applicable laws relating to the transfer and
employment of the Employees. The Seller shall pay all severance and termination
costs in connection with any Employee who does not accept employment with the
Purchaser. The Purchaser hereby represents that it does not have any intention
to hire any Employee, either contemporaneously with the Closing or at any time
thereafter, who declines its offer of employment and accepts any severance or
termination payments from the Seller.

     SECTION 6.10. No Competition. In partial consideration of the payment of
the Purchase Price, as set forth in Section 2.01, for a period of two (2) years
after the Closing Date, the Seller will not (i) internally develop a business
which is principally engaged in the publishing of traditional video games (as
currently understood as of the date hereof in the Platform industry) for
Platforms and personal computers; but expressly excluding any on-line activities
of the Seller; or (ii) acquire a business whose principal line of business is
the publishing of traditional video games (as currently understood as of the
date hereof in the Platform industry) for Platforms and personal computers; but,
for purposes of determining such principal line of business, all on-line
activities of the entity whose business is acquired shall be excluded. For the
avoidance of doubt, the Seller shall have no restrictions with respect to
publishing any products which are primarily focused on music or musical artists
or where prerecorded music forms a substantial portion of such Product.

     SECTION 6.11. Voting of Designated Shares. From the date hereof through and
including June 30, 1998, the Seller hereby agrees to vote the Designated Shares
in favor of an amendment to the Purchaser's certificate of incorporation,
authorizing the Purchaser to (i) increase its number of authorized options
exercisable to purchase Common Stock, and (ii) increase its authorized share
capital.


                                       23


     SECTION 6.12. Audit. The Parties hereby agree that KPMG Peat Marwick shall
be principally responsible for preparing, within sixty (60) days of the date
hereof, audited financial statements of the Business' operations in the United
States, United Kingdom, France, Germany, Sweden, Italy and Japan.
Notwithstanding anything herein or in the Transaction Agreements to the
contrary, the Parties agree and acknowledge that the audit is being prepared
solely as a result of the Purchaser's obligations under Section 3.05 of
Regulation S-X under the Securities Act of 1933, as amended, and the Securities
Exchange Act of 1934, as amended and, in that regard, the Parties agree that
neither Party shall use the results of such audit with respect to this Agreement
or the Transaction Agreements, including, without limitation, to impact the
Purchase Price adjustment set forth in Section 2.03 or to affect the
representations, warranties, covenants, agreements and indemnities contained
herein and in the Transaction Agreements or in any way to affect the performance
of the Parties hereunder or under the Transaction Agreements. The Seller shall
pay the costs and expenses associated with conducting the audit in the United
Kingdom, France, Germany, Sweden, Italy and Japan and the Purchaser shall pay
all costs and expenses associated with conducting the audit in the United
States.

     SECTION 6.13. Termination of Gametek Litigation. The Purchaser shall
immediately following the execution of this Agreement, and in no event later
than fifteen (15) days following such execution, take all actions in order to
unilaterally terminate, with prejudice, the Gametek Litigation, thereby
releasing the Seller (and its Affiliates) from all liability related to such
litigation.

     SECTION 6.14. Right of Set-off. Each party hereto is hereby authorized at
any time and from time to time, to the fullest extent permitted by law, to set
off and apply any and all indebtedness or other payment obligations at any time
owing by such party (or any of its Affiliates) to or for the credit or the
account of any other party against any and all of the obligations of such other
party to such party now or hereafter existing under any agreement, including,
without limitation, this Agreement or any Transaction Agreement. Each party
hereto agrees promptly to notify the other parties after any such set-off and
application; provided, that the failure to give such notice shall not affect the
validity of such set-off and application. The rights of each party under this
Section are in addition to other rights and remedies (including, without
limitation, other rights of set-off) which such party may have at law or in
equity. Nothing set forth in this Section 6.14 shall be deemed to waive or
otherwise limit any rights of set-off any party may have at law or in equity.

     SECTION 6.15. Performance of Contracts. The Purchaser hereby agrees, as of
the Closing, to perform, observe and fulfill all of the terms, covenants,
conditions and obligations under the Contracts.


                                       24


     SECTION 6.16. Further Action. Each of the Parties hereto shall execute and
deliver such documents and other papers and take such further actions as may be
reasonably required to carry out the provisions hereof and give effect to the
transactions contemplated hereby.

                                   ARTICLE VII

                                   TAX MATTERS

     SECTION 7.01. Conveyance Taxes. Notwithstanding anything contained herein
to the contrary, any sales, use, transfer, value added, excise, stock transfer,
stamp, recording, registration and any similar Taxes which become payable in
connection with the transactions contemplated hereby shall be payable by the
Party obligated to make such payment under applicable law. The Parties shall
execute and deliver all instruments and certificates necessary to permit
compliance with the foregoing.

     SECTION 7.02. Taxes. Except as provided in Section 7.01, the Purchaser
shall be responsible for any and all Taxes, including, without limitation, all
real and personal property Taxes or any other Taxes related to the ownership or
the use of the Assets or the conduct of the Business that are due after the date
hereof, whether accruing prior to or after the date hereof; provided that, for
these purposes any such Taxes payable with respect to a period beginning before
and ending after the date hereof shall be pro-rated based on the number of days
in such period, including, without limitation, any Taxes paid by the Seller in
respect of the Assets prior to the date of the Closing.

     SECTION 7.03. Tax Reporting. The Seller agrees to reasonably cooperate with
the Purchaser to provide any information reasonably requested by the Purchaser
which is necessary to the filing of the Purchaser's tax return.


                                       25


                                  ARTICLE VIII

                                    INDEMNITY

     SECTION 8.01. Survival; Waiver. (a) Subject to the limitations and other
provisions of this Agreement, the representations and warranties of the Parties
hereto contained herein shall survive and remain in full force and effect and be
subject to indemnification as provided in this Article VIII, regardless of any
investigation made by or on behalf of the Purchaser or the Seller, for a period
of one (1) year from the date hereof; provided, that if either Party gives the
other Party written notice of a claim prior to the expiration of the applicable
representation or warranty, then the relevant representation or warranty and
such claim, as the case may be, shall survive as to such claim until such claim
has been finally resolved. Except as set forth in this Agreement or a
Transaction Agreement, there are no other representations and warranties,
express or implied, made by any Party hereto to any other Party in connection
with the transactions contemplated by this Agreement.

     (b) The Purchaser and the Seller hereby acknowledge and agree that their
sole and exclusive remedy with respect to any and all claims (including claims
against each other) relating to the subject matter of this Agreement shall be
pursuant to the indemnification provisions set forth in this Article VIII. The
Purchaser and the Seller shall take all steps as may be reasonably requested by
the other Party and at such requesting Party's expense, to mitigate all such
liabilities and damages.

     SECTION 8.02. Seller Indemnification. (a) The Seller shall indemnify the
Purchaser, each Affiliate of the Purchaser, each successor and assign of each
such person, and each representative of each of the foregoing (for purposes of
this Section 8.02, each such person in its capacity as indemnitee hereunder, an
"Indemnitee"), with respect to, and hold each of them harmless from and against,
any and all Losses resulting from, arising out of, or relating to (i) the
Seller's breach of any representation, warranty, covenant, or agreement of the
Seller contained in this Agreement or any Transaction Agreement, and (ii) the
Specified Liabilities. To the extent that the Seller's undertakings in this
Section 8.02 may be unenforceable, the Seller shall contribute the maximum
amount that it is permitted to contribute under applicable law to the payment
and satisfaction of all Losses incurred by any Indemnitee.

     (b) An Indemnitee shall give the Seller notice (for purposes of this
Section 8.02, a "Loss Notice") of any matter which such Indemnitee has
determined has given or could reasonably be expected to give rise to a right of
indemnification under this Agreement within thirty (30) days of such
determination, stating the amount of the Loss, if known, and method of
computation thereof, and describing in reasonable detail the facts and
circumstances upon which such determination is based;


                                       26


provided, however, that the failure to provide such notice shall not release the
Seller from any of its obligations under this Article VIII except to the extent
the Seller is materially prejudiced by such failure and shall not relieve the
Seller from any other obligation or liability that it may have to any Indemnitee
otherwise than under this Article VIII.

     (c) The Seller's obligations and liabilities hereunder with respect to
Losses arising from claims of any third party which are subject to the
indemnification provided for in this Section 8.02 (for purposes of this Section
8.02, "Third-Party Claims") shall be governed by and contingent upon the
following additional terms and conditions:

          (i) If an Indemnitee receives notice of any Third-Party Claim, such
     Indemnitee shall give the Seller notice of such Third-Party Claim within
     thirty (30) days after the receipt of such notice by such Indemnitee;
     provided, however, that the failure to provide such notice shall not
     release the Seller from any of its obligations under this Section 8.02
     except to the extent the Seller is materially prejudiced by such failure
     and shall not relieve the Seller from any other obligation or liability
     that it may have to any Indemnitee otherwise than under this Section 8.02;

          (ii) If the Seller acknowledges in writing its obligation to indemnify
     an Indemnitee against any Losses that may result from such Third-Party
     Claim, then the Seller shall be entitled to assume and control the defense
     of such Third-Party Claim at its expense and through counsel of its choice
     (which counsel shall be reasonably acceptable to such Indemnitee) if it
     gives notice of its intention to do so to such Indemnitee within five (5)
     Business Days after the receipt of such notice from such Indemnitee;
     provided, however, that if there exists or is reasonably likely to exist a
     conflict of interest that would make it inappropriate in the judgment of
     such Indemnitee, in its sole and absolute discretion, for the same counsel
     to represent both such Indemnitee and the Seller, then all Indemnitees with
     respect to any such Third-Party Claim shall, collectively, be entitled to
     retain one counsel of their own selection, in each jurisdiction for which
     such Indemnitees determine counsel is required, at the Seller's expense. If
     the Seller exercises its right to undertake any such defense against any
     such Third-Party Claim as provided above, the Indemnitee shall cooperate
     with the Seller in such defense and make available to the Seller, at the
     Seller's expense, all witnesses, pertinent records, materials, and
     information in such Indemnitee's possession or under such Indemnitee's
     control relating thereto as is reasonably required by the Seller.
     Similarly, in the event that an Indemnitee is, directly or indirectly,
     conducting the defense against any such Third-Party Claim, the Seller shall
     cooperate with such Indemnitee in such defense and make available to such
     Indemnitee, at the Seller's expense, all such witnesses, records,
     materials, and information in the Seller's possession or under the Seller's
     control relating thereto as is reasonably required by such


                                       27


     Indemnitee. No such Third-Party Claim may be settled by the Seller without
     the prior written consent of the Indemnitee.

     SECTION 8.03. Purchaser Indemnification. (a) The Purchaser shall indemnify
the Seller, each Affiliate of the Seller, each successor and assign of each such
person, and each representative of each of the foregoing (for purposes of this
Section 8.03, each such person in its capacity as indemnitee hereunder, an
"Indemnitee"), with respect to, and hold each of them harmless from and against,
any and all Losses resulting from, arising out of, or relating to (i) the
Purchaser's breach of any representation, warranty, covenant, or agreement of
the Purchaser contained in this Agreement or any Transaction Agreement; (ii) the
Assumed Liabilities; and (iii) any claim alleging that any Products shipped
after the date hereof or Assets sold by the Purchaser containing the name of the
IP Entities, infringe a valid and existing copyright or of any claim for
royalties (based on title to the Products or Assets) pursuant to any copyright
law of the United States or any other law. To the extent that the Purchaser's
undertakings in this Section 8.03 may be unenforceable, the Purchaser shall
contribute the maximum amount that it is permitted to contribute under
applicable law to the payment and satisfaction of all Losses incurred by any
Indemnitee.

     (b) An Indemnitee shall give the Purchaser notice (for purposes of this
Section 8.02, a "Loss Notice") of any matter which such Indemnitee has
determined has given or could reasonably be expected to give rise to a right of
indemnification under this Agreement within thirty (30) days of such
determination, stating the amount of the Loss, if known, and method of
computation thereof, and describing in reasonable detail the facts and
circumstances upon which such determination is based; provided, however, that
the failure to provide such notice shall not release the Purchaser from any of
its obligations under this Article VIII except to the extent the Purchaser is
materially prejudiced by such failure and shall not relieve the Purchaser from
any other obligation or liability that it may have to any Indemnitee otherwise
than under this Article VIII.

     (c) The Purchaser's obligations and liabilities hereunder with respect to
Losses arising from claims of any third party which are subject to the
indemnification provided for in this Section 8.03 (for purposes of this Section
8.03, "Third-Party Claims") shall be governed by and contingent upon the
following additional terms and conditions:

          (i) If an Indemnitee receives notice of any Third-Party Claim, such
     Indemnitee shall give the Purchaser notice of such Third-Party Claim within
     thirty (30) days after the receipt of such notice by such Indemnitee;
     provided, however, that the failure to provide such notice shall not
     release the Purchaser from any of its obligations under this Section 8.03
     except to the extent the Purchaser is materially prejudiced by such failure
     and shall not relieve the Purchaser from any other obligation or liability
     that it may have to


                                       28


     any Indemnitee otherwise than under this Section 8.03;

          (ii) If the Purchaser acknowledges in writing its obligation to
     indemnify an Indemnitee against any Losses that may result from such
     Third-Party Claim, then the Purchaser shall be entitled to assume and
     control the defense of such Third-Party Claim at its expense and through
     counsel of its choice (which counsel shall be reasonably acceptable to such
     Indemnitee) if it gives notice of its intention to do so to such Indemnitee
     within five (5) Business Days after the receipt of such notice from such
     Indemnitee; provided, however, that if there exists or is reasonably likely
     to exist a conflict of interest that would make it inappropriate in the
     judgment of such Indemnitee, in its sole and absolute discretion, for the
     same counsel to represent both such Indemnitee and the Purchaser, then all
     Indemnitees with respect to any such Third-Party Claim shall, collectively,
     be entitled to retain one counsel of their own selection, in each
     jurisdiction for which such Indemnitees determine counsel is required, at
     the Purchaser's expense. If the Purchaser exercise its right to undertake
     any such defense against any such Third-Party Claim as provided above, the
     Indemnitee shall cooperate with the Purchaser in such defense and make
     available to the Purchaser at its expense, all witnesses, pertinent
     records, materials, and information in such Indemnitee's possession or
     under such Indemnitee's control relating thereto as is reasonably required
     by the Purchaser. Similarly, in the event that an Indemnitee is, directly
     or indirectly, conducting the defense against any such Third-Party Claim,
     the Purchaser shall cooperate with such Indemnitee in such defense and make
     available to such Indemnitee, at the Purchaser's expense, all such
     witnesses, records, materials, and information in the Purchaser's
     possession or under the Purchaser's control relating thereto as is
     reasonably required by such Indemnitee. No such Third-Party Claim may be
     settled by the Purchaser without the prior written consent of the
     Indemnitee.

     SECTION 8.04. No Rescission. Except as set forth in this Agreement, neither
Party is making any representation, warranty, covenant or agreement with respect
to the matters contained herein. Notwithstanding anything herein to the
contrary, no breach of any representation, warranty, covenant or agreement
contained herein shall give rise to any right on the part of either Party to
rescind this Agreement or any of the transactions contemplated hereby.

                                   ARTICLE IX

                               GENERAL PROVISIONS


                                       29


     SECTION 9.01. Expenses. All costs and expenses, including, without
limitation, fees and disbursements of counsel, financial advisors and
accountants, incurred in connection with this Agreement and the Transaction
Agreements and the transactions contemplated hereby and thereby shall be paid by
the Party incurring such costs and expenses, whether or not the Closing shall
have occurred.

     SECTION 9.02. Notices. All notices and other communications given or made
pursuant hereto shall be in writing and shall be deemed to have been duly given
or made as of the date delivered, mailed or telecopied if delivered personally
or mailed by registered or certified mail (postage prepaid, return receipt
requested) or telecopied to the Parties at the following addresses (or at such
other address for a Party as shall be specified by like notice, except that
notices after the giving of which there is a designated period within which to
perform an act and notices of changes of address shall be effective only upon
receipt):

          (a)  if to the Purchaser:     Take-Two Interactive Software, Inc.
                                        575 Broadway
                                        New York, New York  10012
                                        Attention:  Anthony Williams
                                        Telecopy:  (212) 941-2997

               with a copy to:          Tenzer Greenblatt LLP
                                        The Chrysler Building
                                        405 Lexington Avenue
                                        New York, New York  10174
                                        Attention:  Barry S. Rutcofsky
                                        Telecopy:  (212) 885-5001

          (b)  if to the Seller:        BMG Entertainment,
                                        a division of BMG Music
                                        1540 Broadway
                                        New York, New York  10036-4098
                                        Telecopy:  (212) 930-4914
                                        Attention:  Executive Vice President
                                        and Chief Financial Officer

               with a copy to:          BMG Entertainment,
                                        a division of BMG Music
                                        1540 Broadway
                                        New York, New York  10036-4098
                                        Telecopy:  (212) 930-4914
                                        Attention:  Senior Vice President
                                        and General Counsel of BMG
                                        Entertainment


                                       30


                                        Levin & Srinivasan LLP
                                        1776 Broadway, Suite 1900
                                        New York, New York  10019
                                        Telecopy:  (212) 957-4565
                                        Attention:  Notices (100/022)

     SECTION 9.03. Headings. The headings contained in this Agreement are for
reference purposes only and shall not affect in any way the meaning or
interpretation of this Agreement.

     SECTION 9.04. Severability. If any term or other provision of this
Agreement is invalid, illegal or incapable of being enforced by any rule of law
or public policy, all other conditions and provisions of this Agreement shall
nevertheless remain in full force and effect so long as the economic or legal
substance of the transactions contemplated hereby is not affected in any manner
adverse to any Party. Upon such determination that any term or other provision
is invalid, illegal or incapable of being enforced, the Parties hereto shall
negotiate in good faith to modify this Agreement so as to effect the original
intent of the Parties as closely as possible in a mutually acceptable manner in
order that the transactions contemplated hereby be consummated as originally
contemplated to the greatest extent possible.

     SECTION 9.05. Entire Agreement. This Agreement and the Transaction
Agreements constitute the entire agreement of the Parties hereto with respect to
the subject matter hereof and supersede all prior agreements and undertakings,
both written and oral, with respect to the subject matter hereof and except as
otherwise expressly provided herein.

     SECTION 9.06. Assignment. This Agreement shall be binding upon the parties
and their successors and assigns and shall benefit and inure it to the benefit
of the parties, their successors and permitted assigns. This Agreement shall not
be assigned by any party hereto without the express written consent of the
Purchaser and the Seller (which consent may be granted or withheld in the sole
discretion of the Purchaser and the Seller).

     SECTION 9.07. No Third-Party Beneficiaries. Except as explicitly provided
herein, this Agreement is for the sole benefit of the Parties hereto and their
permitted assigns and nothing herein, express or implied, is intended to or
shall confer upon any other Person any legal or equitable right, benefit or
remedy of any nature whatsoever under or by reason of this Agreement.


                                       31


     SECTION 9.08. Amendment; Waiver. This Agreement may not be amended or
modified except by an instrument in writing signed by the Purchaser and the
Seller. Waiver of any term or condition of this Agreement shall only be
effective if in writing and shall not be construed as a waiver of any subsequent
breach or waiver of the same term or condition, or a waiver of any other term or
condition of this Agreement.

     SECTION 9.09. Governing Law. This Agreement shall be governed by, and
construed in accordance with, the laws of the State of New York applicable to
contracts executed in and to be performed in that State.

     SECTION 9.10. Consent to Jurisdiction. The Purchaser and the Seller hereby
irrevocably submit to the exclusive jurisdiction of any court of the State of
New York sitting in New York County and any Federal court sitting in New York
County and any appellate court from any thereof in any action or proceeding
arising out of or relating to this Agreement, and the Purchaser and the Seller
hereby irrevocably agree that all claims in respect of such action or proceeding
may be heard and determined in such court. The Purchaser and the Seller agree
that a final judgment in any such action or proceeding shall be conclusive and
may be enforced in other jurisdictions by suit on the judgment or in any other
manner provided by law. The Purchaser and the Seller hereby irrevocably agree
that the summons a complaint or any other process in any action in any
jurisdiction may be served by mailing to any of the addresses set forth herein
or by hand delivery to a person of suitable age and discretion at any such
address. Such service will be complete on the date such process is so mailed and
delivered.

     SECTION 9.11. Counterparts. This Agreement may be executed in one or more
counterparts, and by the different Parties hereto in separate counterparts, each
of which when executed shall be deemed to be an original but all of which taken
together shall constitute one and the same agreement.

                     [REST OF PAGE INTENTIONALLY LEFT BLANK]


                                       32


     IN WITNESS WHEREOF, each of the Purchaser and the Seller have caused this
Agreement to be executed as of the date first written above by their, if
applicable, respective officers thereunto duly authorized.

                                        TAKE-TWO INTERACTIVE SOFTWARE, INC.,
                                        a Delaware company

                                        By:  __________________________________
                                             Name:
                                             Title:

                                        BMG ENTERTAINMENT NORTH AMERICA, a
                                        division of BMG MUSIC, a New York
                                        general  partnership

                                             By:  BERTELSMANN MUSIC GROUP,
                                                  INC., a Delaware corporation,
                                                  a general partner

                                             By:  _____________________________
                                                  Name:
                                                  Title:


                           CERTIFICATE OF DESIGNATION

                                       OF

                       TAKE-TWO INTERACTIVE SOFTWARE, INC.

                   Certificate Pursuant to Section 151 of the
                General Corporation Law of the State of Delaware

     We,  being,  respectively,   the  Chief  Executive  Officer  and  Assistant
Secretary of Take-Two Interactive  Software,  Inc., a corporation  organized and
existing  under  the  General  Corporation  Law of the  State of  Delaware  (the
"Corporation"), DO HEREBY CERTIFY:

     Pursuant to  authority  expressly  vested in the Board of Directors of said
Corporation by the provisions of its Certificate of Incorporation, said Board of
Directors duly adopted the following resolution on March 10, 1998:

     RESOLVED,  that the Board of  Directors,  pursuant to  authority  expressly
vested  in it by the  provisions  of the  Certificate  of  Incorporation  of the
Corporation,  hereby  authorizes  the  issue  from  time to time of a series  of
Preferred  Stock,  $.01 par  value,  of the  Corporation  and  hereby  fixes the
designation, preferences and relative, participating,  optional or other rights,
and the qualifications, limitations or restrictions thereof, as follows:

     Section 1.  Designation.  The series of Preferred Stock shall be designated
and known as "Series A Preferred  Stock" (the "Series A Preferred  Stock").  The
number of shares constituting such series shall be 1,850,000.





     Section 2. Dividend Rights. When and if the Board of Directors declares any
dividend of cash,  securities,  or other property payable with respect to Common
Stock, the holders of the Series A Preferred Stock shall be entitled to receive,
on the date such dividend is paid with respect to the Common  Stock,  such cash,
securities,  and/or  other  property as is payable with respect to the number of
shares of Common Stock into which such Series A Preferred  Stock was convertible
on the record date for such dividend.

     Section 3. Liquidation Rights. In the event of any voluntary or involuntary
liquidation,  dissolution or winding up of the affairs of the Corporation,  each
holder of Series A Preferred  Stock  shall be entitled to receive,  prior and in
preference  to any  distribution  of any of the assets or  surplus  funds of the
Corporation  to the holders of the Common Stock or any other series of Preferred
Stock of the Corporation by reason of their ownership  thereof,  an amount equal
to $6.875 per share.

     All of the  preferential  amounts to be paid to the holders of the Series A
Preferred  Stock  under  this  Section 3 shall be paid or set apart for  payment
before the  payment  or setting  apart for  payment  of any amount  for,  or the
distribution  of any assets of the  Corporation  to,  the  holders of the Common
Stock  or  any  other  series  of  Preferred   Stock  in  connection  with  such
liquidation,  dissolution  or winding up. After the payment or the setting apart
of payment to the  holders of the Series A Preferred  Stock of the  preferential
amounts so payable to them,  the  holders of Common  Stock  shall be entitled to
receive all remaining assets of the Corporation.

                                       -2-





     If the  assets or surplus  funds to be  distributed  to the  holders of the
Series A Preferred Stock are  insufficient to permit the payment to such holders
of their preferential amount, the assets and surplus funds legally available for
distribution  shall be  distributed  ratably  among the  holders of the Series A
Preferred Stock in proportion to the full  preferential  amount each such holder
is otherwise entitled to receive.

     Section 4.  Conversion.  The holders of the Series A Preferred  Stock shall
have conversion rights as follows (the "Conversion Rights"):

          (a) Right to  Convert.  Any  outstanding  shares of Series A Preferred
     Stock  may  be  converted  by  the  holder  thereof  into  fully  paid  and
     nonassessable  shares  of the  Corporation's  Common  Stock  in the  manner
     hereinafter provided.

          (b) Automatic Conversion.  In the event of any consolidation or merger
     of the Corporation with or into an unaffiliated corporation or other entity
     or the  conveyance  of  all or  substantially  all  of  the  assets  of the
     Corporation to an unaffiliated  corporation or other entity (other than any
     merger or sale which does not result in any  reclassification  or change in
     the relative right or preference of the outstanding  shares),  the Series A
     Preferred  Stock  shall   automatically  be  converted  into  Common  Stock
     immediately  prior  to the  consummation  of any  such  transaction  at the
     Conversion Ratio then in effect and the holders thereof shall thereafter be
     entitled  to receive a pro rata  portion of the shares of capital  stock or
     other securities or property that is

                                       -3-





     delivered  upon  consummation  of such  transaction to holders of shares of
     Common Stock.

          (c) Conversion Ratio. Each share of the Series A Preferred Stock shall
     be  convertible  at any time and from time to time in whole or in part into
     one (1) share of the Corporation's  Common Stock (the "Conversion  Ratio");
     provided,  however,  (i) in the  event  that,  at any time and from time to
     time, the  Corporation  shall issue  additional  shares of Common Stock (or
     securities  convertible  into or exchangeable  for Common Stock) in a stock
     dividend,  stock  distribution,  or subdivision paid with respect to Common
     Stock,  or  declare  any  dividend  or  other  distribution   payable  with
     additional  shares  of  Common  Stock (or  securities  convertible  into or
     exchangeable  for Common  Stock) with  respect to Common  Stock or effect a
     split or  subdivision  of the  outstanding  shares  of  Common  Stock,  the
     Conversion Ratio shall,  concurrently  with the effectiveness of such stock
     dividend,  stock distribution,  or subdivision,  or the earlier declaration
     thereof, be proportionately  increased,  and the number of shares of Common
     Stock  issuable upon  conversion  of the Series A Preferred  Stock shall be
     proportionately  adjusted  so that,  to  avoid  dilution  of each  holder's
     position, each holder shall thereafter be entitled to receive an additional
     number of shares of the Corporation's  Common Stock which such holder would
     have owned or would have been  entitled to receive upon or by reason of any
     of the  events  described  above,  had the  Series A  Preferred  Stock been
     converted  immediately  prior to the occurrence of such event;  (ii) in the
     event the outstanding shares of Common Stock shall be combined or

                                       -4-





     consolidated,  by  reclassification  or otherwise,  into a lesser number of
     shares of Common Stock, the Conversion Ratio shall,  concurrently  with the
     effectiveness  of such  combination or  consolidation,  be  proportionately
     decreased and the number of shares of Common Stock issuable upon conversion
     of the Series A Preferred Stock shall be  proportionately  adjusted so that
     each holder of any Series A Preferred Stock converted after such date shall
     be entitled to receive the aggregate number of shares of Common Stock which
     each  holder  would have owned upon such  conversion  and been  entitled to
     receive,  if such Series A Preferred  Stock had been converted  immediately
     prior to the occurrence of such combination or consolidation;  and (iii) in
     the event of any consolidation or merger of the Corporation with or into an
     affiliated  corporation  or  other  entity  or  the  conveyance  of  all or
     substantially  all  of  the  assets  of the  Corporation  to an  affiliated
     corporation  or other entity  (other than any merger or sale which does not
     result  in  any  reclassification  or  change  in  the  relative  right  or
     preference of the outstanding  shares),  the Series A Preferred Stock shall
     thereafter  be  convertible  into the number of shares of capital  stock or
     other  securities  or  property  that would have been  deliverable  to such
     holder at the time of such  consolidation,  merger or  conveyance,  if such
     holder had converted the Series A Preferred Stock immediately prior to such
     consolidation,  merger, or conveyance;  and, in any such case,  appropriate
     adjustment  shall be made in the  application of the provisions  herein set
     forth with  respect to the rights and  interests of each holder of Series A
     Preferred Stock thereafter, to

                                       -5-





     the end that the provisions  set forth herein  (including  provisions  with
     respect  to  adjustments  in the  Conversion  Ratio)  shall  thereafter  be
     applicable,  as nearly as may be  possible,  in  relation  to any shares of
     stock or other  property  thereafter  deliverable  upon the  conversion  of
     Series  A  Preferred  Stock.  At the  request  of any  holder  of  Series A
     Preferred   Stock,   the   resulting  or  surviving   entity  in  any  such
     consolidation or merger,  if other than the Corporation,  shall acknowledge
     in writing such holder's rights hereunder.

          (d) Mechanics of Conversion.  The right of the holders of the Series A
     Preferred  Stock to convert their shares shall be exercised by transmitting
     to the Corporation or its agent, a notice of such conversion  together with
     certificates  representing  shares of the  Series A  Preferred  Stock to be
     converted,  duly endorsed in blank.  If the shares issuable upon conversion
     are to be  issued  in a name  other  than the name in which  the  shares of
     Series A Preferred Stock to be converted are then  registered,  such notice
     and the certificates representing shares of the Series A Preferred Stock to
     be converted  shall be  accompanied  by such  evidence of payment  transfer
     taxes  and  such  proper  instruments  of  transfer  as may  be  reasonably
     requested by the Corporation.  The Corporation shall promptly after receipt
     of the  foregoing  issue to the holder of the Series A Preferred  Stock the
     appropriate number of shares of the Corporation's  Common Stock. The Series
     A Preferred  Stock shall be  convertible on the basis of the first Series A
     Preferred Stock received by the Corporation for conversion.

                                       -6-





          (e) No  Impairment.  The  Corporation  shall not, by  amendment of its
     Articles  of  Incorporation  or through  any  reorganization,  transfer  of
     assets, consolidation,  merger, dissolution, issue or sale of securities or
     any  other  voluntary  action,  avoid or seek to avoid  the  observance  or
     performance  of any of the terms to be observed or  performed  hereunder by
     the  Corporation but will at all times in good faith assist in the carrying
     out of all the  provisions  of this Section 4 and in the taking of all such
     action  as  may be  necessary  or  appropriate  in  order  to  protect  the
     conversion  rights of the holders of the Series A Preferred  Stock  against
     impairment.

          (f)  Certificate  as to  Adjustments.  Upon  the  occurrence  of  each
     adjustment  to the  Conversion  Ratio  pursuant  to  this  Section  4,  the
     Corporation,  at its expense,  shall  promptly  compute such  adjustment in
     accordance with the terms hereof and furnish to each holder of the Series A
     Preferred Stock a certificate  setting forth such adjustment and showing in
     detail  the facts  upon which such  adjustment  is based.  The  Corporation
     shall,  upon the  written  request  at any time of any  holder  of Series A
     Preferred  Stock,  furnish or cause to be  furnished  to such holder a like
     certificate  setting forth (i) such adjustments,  (ii) the Conversion Ratio
     at the time in effect,  and (iii) the number of shares of Common  Stock and
     the amount,  if any, of other  property which at the time would be received
     upon the conversion of the Series A Preferred Stock.

          (g) Common Stock  Reserved.  The  Corporation  shall  reserve and keep
     available out of its authorized but unissued

                                       -7-





     Common  Stock such  number of shares of Common  Stock as shall from time to
     time be  sufficient  to effect the  conversion  of the  Series A  Preferred
     Stock.

          (h) Common Stock Listing.  Prior to delivery of any  securities  which
     the Corporation is obligated to deliver upon payment of any dividend,  upon
     any liquidation,  dissolution,  or winding up of the  Corporation,  or upon
     conversion of the Series A Preferred Stock,  the Corporation  shall use all
     reasonable  efforts to list such securities on any exchange or inter-dealer
     quotation  system  on which  such  securities  are  principally  traded  or
     authorized to be quoted.

          (i) Transfer Taxes. The Corporation shall pay all documentary stamp or
     similar  issue or  transfer  taxes  payable  with  respect  to the issue or
     delivery  of  shares  of  Common  Stock  upon  conversion  of the  Series A
     Preferred Stock pursuant hereto,  provided that such shares of Common Stock
     are  issued  int he name of the  then  registered  holder  of the  Series A
     Preferred Stock to be converted.

          (j) Notice of Record Dates. The Corporation  shall mail to the holders
     of shares of series A Preferred  Stock at their  addresses  as shown on the
     stock records of the Corporation, as promptly as possible, but in any event
     not fewer  than 15 days prior to the  applicable  recorded  date,  a notice
     stating (i) the date on which any merger, consolidation,  recapitalization,
     or reorganization  of the Corporation,  or sale of all or substantially all
     of the  Corporation's  assets,  or any  other  similar  transaction  or any
     corporate transaction requiring the vote of the stockholders

                                       -8-





     of  the  Corporation,   (ii)  the  record  date  therefor,  and  (iii)  the
     consideration  (by class and series) to be paid to holders of capital stock
     of the Corporation upon consummation thereof.

     Section 5. Voting Rights.  Except as otherwise required by law, the holders
of the Series A Preferred  Stock shall have voting  rights equal to those of the
Common Stock into which the Series A Preferred  Stock are  convertible and shall
vote  together with the holders of Common Stock as a single class on all matters
submitted to the stockholders for a vote.

     Section 6. Covenants.  So long as any of the Series A Preferred Stock shall
be  outstanding  (as  adjusted  for  all  subdivisions  and  combinations),  the
Corporation  shall not,  without first obtaining the affirmative vote or written
consent of not less than fifty-one  percent (51%) of such outstanding  shares of
Series A Preferred Stock:

          (a) amend or repeal, whether by merger,  consolidation,  or otherwise,
     any provision of, or add any provision to, the Corporation's Certificate of
     Incorporation  or  By-Laws  if  such  action  would  alter  or  change  the
     preferences,  rights, privileges or powers of, or the restrictions provided
     for  the  benefit  of the  Series  A  Preferred  Stock,  or the  number  of
     authorized shares of Series A Preferred Stock; or

          (b)  reclassify  any Common Stock into shares having any preference or
     priority  as to  dividends  or assets  superior to or on a parity with such
     preference or priority of the Series A Preferred Stock.

                                       -9-





     Section 7. Residual Rights.  All rights accruing to the outstanding  shares
of the  Corporation  not expressly  provided for to the contrary herein shall be
vested in the Common Stock.

     Section 8. Preemptive  Rights.  The holders of the Series A Preferred Stock
are not entitled to any preemptive rights.

     IN WITNESS WHEREOF, This Certificate has been signed by the Chief Executive
Officer of Take-Two  Interactive  Software,  Inc., and attested by its Assistant
Secretary this 11th day of March, 1998.


                                        TAKE-TWO INTERACTIVE SOFTWARE, INC.


                                        By:
                                             -----------------------------------
                                             RYAN BRANT, Chief Executive Officer

[Seal]

ATTEST:


By:
     -----------------------------------
     JENNIFER KOLBE, Assistant Secretary


                                      -10-


                          REGISTRATION RIGHTS AGREEMENT

     Registration Rights Agreement dated as of March 11, 1998, by and between
Take-Two Interactive Software, Inc., a Delaware corporation (the "Company"), and
BMG Entertainment, a division of BMG Music, a New York general partnership (the
"Holder").

     WHEREAS, the Company is simultaneously issuing to the Holder pursuant to a
Purchase Agreement dated as of the date hereof, by and among the Company and the
Holder (the "Purchase Agreement"), 1,850,000 shares (the "Shares") of the
Company's Common Stock, par value $.01 per share; and

     WHEREAS, pursuant to the Purchase Agreement, the Company has agreed to
grant to the Holder registration rights set forth herein with respect to the
Shares.

     NOW, THEREFORE, the parties do hereby agree as follows:

     1. Piggyback Registration.

     (a) If, at any time during the period ending on the first anniversary of
the date of this Agreement, the Company proposes to prepare and file with the
Securities and Exchange Commission (the "Commission) a registration statement
covering equity or debt securities of the Company or any such securities of the
Company held by its shareholders, other than in connection with a merger,
acquisition or pursuant to a registration statement on Form S-4 or Form S-8 or
any successor form (for purposes of this Section 1, a "Registration Statement"),
the Company will give written notice of its intention to do so to the Holder at
least 20 days prior to the filing of each such Registration Statement. Upon the
written request of the Holder, made within 10 days after receipt of the notice,
that the Company include up to 467,500 (as hereafter adjusted as necessary to
reflect any stock split, reverse stock split, recapitalization, or other similar
transaction affecting the Shares prior to the effective date of such
Registration Statement) of the Shares in the proposed Registration Statement,
the Company shall, as to the Holder, use its best efforts to effect the
registration under the Securities Act of 1933, as amended (the "Act") of the
Shares which it has been so requested to register (the "Piggyback
Registration");

     (b) If, at anytime during the one-year period following the first
anniversary of the date of this Agreement, the Company proposes to prepare and
file a Registration Statement, the Company will give notice to the Holder least
20 days prior to the filing of such Registration Statement. Upon the written
request of the Holder, made within 10 days after receipt of the notice, that the
Company include up to an





additional 467,500 (as hereafter adjusted as necessary to reflect any stock
split, reverse stock split, recapitalization, or other similar transaction
affecting the Shares prior to the effective date of such Registration Statement)
of the Shares in the proposed Registration Statement, the Company shall, as to
the Holder, use its best efforts to effect the Piggyback Registration.

     (c) Notwithstanding the provisions of paragraphs (a) and (b) above, if the
Piggyback Registration is in connection with an underwritten public offering and
in the written opinion of the Company's underwriter or managing underwriter of
the underwriting group, if any, for such offering, the inclusion of all or a
portion of the Shares requested to be registered, when added to the securities
being registered by the Company or the selling shareholder(s), if any, will
exceed the maximum amount of the Company's securities which can be marketed (i)
at a price reasonably related to their then current market value, or (ii)
without otherwise having a material adverse effect on the offering, then the
Company may exclude from such offering all or a portion of the Shares which it
has been requested to register.

     (d) If securities are proposed to be offered for sale pursuant to a
Registration Statement by other security holders of the Company and the total
number of securities to be offered by the Holder and such other selling security
holders is required to be reduced pursuant to a request from the underwriter or
managing underwriter as set forth in paragraph (c) above, the aggregate number
of Shares to be offered by the Holder pursuant to such Registration Statement
shall equal the number which bears the same ratio to the maximum number of
securities that the underwriter or managing underwriter believes may be included
for all the selling security holders (including the Holder) as the original
number of Shares proposed to be sold by the Holder bears to the total original
number of securities proposed to be offered by the Holder and the other selling
security holders.

     (e) Notwithstanding the preceding provisions of this Section, the Company
shall have the right to elect not to file any proposed Registration Statement or
to withdraw the same after the filing but prior to the effective date thereof.

     (f) Notwithstanding anything to the contrary contained in this Agreement,
the provisions of this Section 1 shall not apply to any Registration Statement
to be filed by the Company on or prior to April 14, 1998 or any amendment
thereto.

     2. Demand Registration.

     (a) At any time during the one-year period following the first anniversary
of the date of this Agreement, the Holder shall have the right exercisable by
written notice to the Company (the "Demand Registration Request"), to have the

                                       -2-





Company prepare and file with the Commission, at the sole expense of the Company
(except as herein after provided), in respect of up to 250,000 (as hereafter
adjusted as necessary to reflect any stock split, reverse stock split,
recaptialization, or other similar transaction affecting the shares prior to the
effective date of such Registration Statement) of the Shares (less the number of
shares previously registered pursuant to Section 1 above) a Registration
Statement so as to permit a public offering and sale of the Shares for a period
of nine months; provided that notwithstanding the provisions of Sections 1 and 2
hereof, the Holder agrees not to sell or otherwise dispose of more than 925,000
shares during the two-year priod following the date of this Agreement, pursuant
to a registration statement, Rule 144 under the Act, or otherwise.

     (b) At any time during the one-year period following the second anniversary
of the date of this Agreement, the Holder may submit to the Company a Demand
Registration Request, to have the Company prepare and file with the Commission,
at the sole expense of the Company (except as herein after provided), in respect
of up to 925,000 (as hereafter adjusted as necessary to reflect any stock split,
reverse stock split, recapitalization, or other similar transaction affecting
the Shares prior to the effective date of such Registration Statement) of the
Shares a Registration Statement so as to permit a public offering and sale of
the Shares for a period of nine months; provided that if the Holder intends to
distribute the Shares by means of a "firm commitment" underwriting, then the
Holder shall so notify the Company pursuant to the Demand Registration Request.
Any underwriter selected by the Holder shall be reasonably acceptable to the
Company.

     (c) At any time during the one-year period following the third anniversary
of the date of this Agreement, the Holder shall have the right to submit to the
Company a Demand Registration Request, to have the Company prepare and file with
the Commission, at the sole expense of the Company (except as herein after
provided), in respect of up to the aggregate number of the Shares not previously
registered pursuant to Section 1 or Section 2(a)), a Registration Statement so
as to permit a public offering and sale of the Shares for a period of nine
months; provided that if the Holder intends to distribute the Shares by means of
a "firm commitment" underwriting, then the Holder shall so notify the Company
pursuant to the Demand Registration Request. Any underwriter selected by the
Holder shall be reasonably acceptable to the Company.

     (d) Notwithstanding any provision of this Section 2 to the contrary, if, at
the time a Demand Registration Request is given to the Company under Section 2
hereof (i) the Company is engaged in negotiations with respect to an
acquisition, merger, financing or other material event which would require the
Company to file a Form 8-K in the event that such acquisition, merger,

                                       -3-





financing or other material event is consummated or has otherwise occurred or
(ii) in the event the Company shall furnish to the Holder a certificate signed
by the chief executive officer of the Company stating that in the good faith
judgment of the Company and its investment banker that it would be detrimental
to the Company and its shareholders for the Company to immediately proceed with
a registration statement and it is therefore essential to defer the filing of
such registration statement, then, in each such case, the Company will have the
right to defer such filing for a period not to exceed one hundred and eighty
(180) days.

     (e) Nothing herein contained shall require the Company to undergo an audit,
other than in the ordinary course of business, or as required in connection with
the delivery of a "comfort letter" for purposes of effecting a Registration
Statement as set forth in this Section 2.

     3. Covenants of the Company. The Company hereby covenants and agrees as
follows:

     (a) In accordance with the Act and the rules and regulations promulgated
thereunder, the Company shall prepare and file with the commission a
registration statement as expeditiously as reasonably possible, but in no event
later than 75 days following the receipt of a Demand Registration Request. The
Company shall use its reasonable best efforts to cause such registration
statement to become and remain continuously effective for a period of nine
months; provided that if for any portion of such nine-month period such
registration statement is not effective, the such nine-month requirement for
maintaining the effectiveness of such registration statement shall be extended
by the length of such interruption(s); and the Company shall prepare and file
with the commission such amendments to such registration statement and
supplements to the prospectus contained therein as may be necessary to keep such
registration statement effective and such registration statement and prospectus
accurate and complete in all material respects during such period. In connection
with any underwritten Demand Registration Request, the Company will enter into
an underwriting agreement reasonably necessary to effect such offering, provided
such underwriting agreement (i) is with an underwriter reasonably acceptable to
the Company and (ii) contains customary underwriting provisions for offerings by
selling stockholders.

     (b) Following the effective date of any registration statement filed under
Section 1 or 2, the Company shall, upon the request of the Holder, forthwith
supply such reasonable number of copies of the registration statement and
prospectus meeting the requirements of the Act and such other documents (i.e.,
documents incorporated in the registration statement by reference) as shall be
reasonably requested by the Holder to permit the Holder to make a public
distribution of the

                                       -4-





Shares. The obligations of the Company hereunder with respect to the Shares are
expressly conditioned on the Holder's furnishing to the Company such appropriate
information concerning the Holder, the Shares and the terms of the Holder's
offering of such shares as the Company may reasonably request.

     (c) The Company will pay all costs, fees and expenses in connection with
any registration statement filed pursuant to Sections 1 and 2 hereof, including,
without limitation, all registration and filing fees, the Company's legal and
accounting fees, printing expenses and blue sky fees and expenses; provided,
however, that the Holder shall be solely responsible for the fees of any counsel
retained by the Holder in connection with such registration and any transfer
taxes or underwriting discounts, selling commissions or selling fees applicable
to the Shares sold by the Holder pursuant thereto.

     (d) The Company will use its reasonable best efforts to qualify or register
the Shares included in a registration statement for offering and sale under the
securities or blue sky laws of such states as are reasonably requested by the
Holder, provided that the Company shall not be obligated to execute or file any
general consent to service of process (unless the Company is already then
subject to service in such jurisdiction) or to qualify as a foreign corporation
to do business under the laws of any such jurisdiction, except as may be
required by the Act and its rules and regulations.

     (e) Notwithstanding anything contained in this Agreement to the contrary,
the Company shall not be obligated to register the Shares under the Act or
maintain the effectiveness of any registration statement filed under Sections 1
or 2 hereof if it receives an opinion of counsel to the Company that any of the
Shares may be freely traded without registration under Rule 144(k) under the
Act.

     (f) Subject to such other reasonable requirements as may be imposed by the
underwriter as a condition of inclusion of the Shares in a registration
statement, the Holder agrees, if so required by the managing underwriter, not to
sell, take any short sale of, loan, grant any option for the purchase of, effect
any public sale or distribution of or otherwise dispose of, except as part of
such underwritten registration, any equity securities of the Company, during
such reasonable period of time requested by the underwriter; provided, however,
such period shall not exceed a period commencing 180 days following the
completion of such underwritten offering.

     (g) The Company shall use its reasonable best efforts to remain eligible at
all times to file registration statements of Form S-3.

                                       -5-





     4. Covenant of the Holder. The Holder, upon receipt of notice from the
Company that an event has occurred which requires a post-effective amendment to
a registration statement or a supplement to the prospectus included therein,
shall promptly discontinue the sale of Shares until the Holder receives a copy
of a supplemented or amended prospectus from the Company, which the Company
shall provide as soon as practicable after such notice. The Company shall use
its reasonable best efforts to file and have declared effective any such
post-effective amendment as soon as possible.

     5. Indemnification.

     (a) The Company shall indemnify, defend and hold harmless the Holder, each
of its directors, officers, employees, and any person who controls Holder within
the meaning of Section 15 of the Act from and against any and all losses,
claims, damages and liabilities caused by or arising out of any untrue statement
or alleged untrue statement of a material fact contained in a registration
statement or prospectus or any amendment or supplement thereto included therein
or caused by or arising out of any omission or alleged omission to state therein
a material fact required to be stated therein or necessary to make the
statements therein not misleading, except insofar as such losses, claims,
damages or liabilities are caused by any such untrue statement or alleged untrue
statement or omission or alleged omission based upon information furnished or
required to be furnished in writing to the Company by the Holder expressly for
use therein; provided, however, that the indemnification in this Section shall
not inure to the benefit of the Holder on account of any such loss, claim,
damage or liability arising from the sale of Shares by the Holder, if a copy of
a subsequent prospectus correcting the untrue statement or omission in such
earlier prospectus was provided to the Holder by the Company prior to the sale
and the subsequent prospectus was not delivered or sent by the Holder to the
purchaser prior to such sale. The Holder shall at the same time indemnify the
Company, its directors, each officer signing a registration statement and each
person who controls the Company within the meaning of the Act from and against
any and all losses, claims, damages and liabilities caused by or arising out of
any untrue statement or alleged untrue statement of a material fact contained in
a registration statement or prospectus included therein, or caused by or arising
out of any omission or alleged omission to state therein a material fact
required to be stated therein or necessary to make the statements therein not
misleading, in each case, only insofar as such losses, claims, damages or
liabilities are caused by any untrue statement or alleged untrue statement or
omissions or alleged omission based upon information furnished in writing to the
Company by the Holder expressly for use therein.

     (b) If for any reason the foregoing indemnity is unavailable, or is
insufficient to hold harmless any indemnitee,

                                       -6-





then the indemnitor shall contribute to the amount paid or payable by the
indemnitee as a result of such losses, claims, damages, liabilities, or expenses
(i) in such proportion as is appropriate to reflect the relative benefits
received by the indemnitor on the one hand and the indemnitee on the other from
the registration, or (ii) if the allocation provided by clause (i) above is not
permitted by applicable law, or provides a lesser sum to the indemnitee than the
amount hereinafter calculated, in such proportion as is appropriate to reflect
not only the relative benefits received by the indemnitor on the one hand and
the indemnitee on the other but also the relative fault of the indemnitor and
the indemnitee as well as any other relevant equitable considerations. The
relative fault of the Company and the Holder shall be determined by reference
to, among other things, whether the untrue or alleged untrue statement of a
material fact or the omission or alleged omission to state a material fact
relates to information supplied by the Company or by the Holder and the parties'
relative intent, knowledge, access to information, and opportunity to correct or
prevent such statement or omission. Notwithstanding the provisions of this
Section 5(b), in no event shall the Company be required to contribute any amount
of any damages that the Holder has otherwise been required to pay by reason of
such untrue or alleged untrue statement or omission or alleged omission. No
person guilty of fraudulent misrepresentation (within the meaning of Section
11(f) of the Act) shall be entitled to contribution from any person who was not
guilty of such fraudulent misrepresentation.

     6. Governing Law.

     (a) This Agreement shall be governed as to validity, interpretation,
construction, effect and in all other respects by the internal substantive laws
of the State of New York.

     (b) Each of the Company and the Holder hereby irrevocably and
unconditionally consents to submit to the exclusive jurisdiction of the courts
of the State of New York and of the United States located in the County of New
York, State of New York (the "New York Courts") for any litigation arising out
of or relating to this Agreement and the transactions contemplated hereby (and
agrees not to commence any litigation relating thereto except in such courts),
waives any objection to the laying of venue of any such litigation in the New
York Courts and agrees not to plead or claim that such litigation brought in any
New York Courts has been brought in an inconvenient forum.

     7. Notices. All notices, requests, demands and other communications
hereunder shall be in writing and shall be deemed duly given when delivered by
hand or mailed by express, registered or certified mail, postage prepaid, return
receipt requested, as follows:

                                       -7-





     If to the Company, at:

          Take-Two Interactive Software, Inc.
          575 Broadway
          New York, New York  10022
          Attn: Ryan A. Brant, Chief Executive Officer

     with a copy of the same to:

          Tenzer Greenblatt LLP
          405 Lexington Avenue
          23rd Floor
          New York, New York  10174
          Attn: Barry Rutcofsky, Esq.

     If to the Holder, at that address set forth under their name on the
     signature page.

     with a copy of the same to:

          BMG Entertainment, a division of BMG Music
          1540 Broadway
          New York, NY  10036-4098
          Attn: Senior Vice President and General Counsel
          Telecopier: (212) 930-4914

          and

          Levin & Srinivasan LLP
          1776 Broadway, Suite 1900
          New York, New York 10019
          Attention: Notices (100/022)
          Telecopier: (212) 957-4565

     Or such other address as has been indicated by either party in accordance
with a notice duly given in accordance with the provisions of this Section.

     8. Amendment. This Agreement may only be amended by a written instrument
executed by the Company and the Holder.

     9. Entire Agreement. This Agreement constitutes the entire agreement of the
parties hereto with respect to the subject matter hereof, and supersedes all
prior agreements and understandings of the parties, oral and written, with
respect to the subject matter hereof.

     10. Assignment; Benefits. The Holder may not assign the Holder's rights
hereunder without the prior written consent of the Company, which consent may be
given or withheld for any reason or no reason at all, and any attempted
assignment without such consent shall be void and of no force and effect;
provided,

                                       -8-





however, that the Holder may freely assign its rights hereunder without the
Company's consent to any person who controls the Holder within the meaning of
the Act, to any subsidiary of the Holder or any such controlling person, and to
any person acquiring all or substantially all of the assets of the Holder or
with which the Holder consummates any business combination. Nothing herein
contained, express or implied, is intended to confer upon any person other than
the parties hereto any rights or remedies under or by reason of this Agreement.

     11. Headings. The headings contained herein are for the sole purpose of
convenience of reference, and shall not in any way limit or affect the meaning
or interpretation of any of the terms or provisions of this Agreement.

     12. Severability. Any provision of this Agreement which is held by a court
of competent jurisdiction to be prohibited or unenforceable in any
jurisdiction(s) shall be, as to such jurisdiction(s), ineffective to the extent
of such prohibition or unenforceability without invalidating the remaining
provisions of this Agreement or affecting the validity or enforceability of such
provision in any other jurisdiction.

     13. Execution in Counterparts. This Agreement may be executed in one or
more counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same document.

                                       -9-





     IN WITNESS WHEREOF, this Agreement has been executed and delivered by the
parties hereto as of the date first above written.


Company:                                TAKE-TWO INTERACTIVE SOFTWARE, INC.

                                        By: ______________________________
                                             Name:  _________________
                                             Title: _________________

Holder:                                 BMG ENTERTAINMENT,
                                        a division of BMG Music

                                        By: ______________________________
                                             Name:
                                             Title:

                                        Address:       1540 Broadway
                                                       New York, NY  10036-4098
                                                       Telecopy: (212) 930-4941

                                        Attention:     Executive Vice President
                                                       and Chief Financial
                                                       Officer

                                        Number of Shares: __________________



                 SIGNATURE PAGE TO REGISTRATION RIGHTS AGREEMENT
                         EXECUTED IN CONNECTION WITH THE
                         ASSET PURCHASE AGREEMENT AMONG
                               BMG INTERACTIVE AND
                       TAKE TWO INTERACTIVE SOFTWARE, INC.

                                      -10-