This generation’s highest-rated basketball video game has sold-in
more than 10 million units cementing legacy with major milestone
NEW YORK--(BUSINESS WIRE)--Aug. 2, 2018--
2K today announced that NBA® 2K18 has
now sold-in more than 10 million units, setting a new record for the
franchise. Since its inception in 1999, the NBA 2K
franchise has sold-in more than 80 million units worldwide and is the
top-rated and top-selling NBA video game simulation series of the past
This press release features multimedia. View the full release here:
2K today announced that NBA® 2K18 has now sold-in more than 10 million units, setting a new record for the franchise. Since its inception in 1999, the NBA 2K franchise has sold-in more than 80 million units worldwide and is the top-rated and top-selling NBA video game simulation series of the past 17 years. (Graphic: Business Wire)
NBA 2K18 featured the Boston Celtics’ star point guard,
Kyrie Irving and 2016 Basketball Hall of Famer, Shaquille O'Neal on the
covers of the Standard and Legend Editions, respectively.
This is a major milestone in 2K’s 19-year history of delivering the most
thrilling NBA basketball action.
“NBA 2K18 is our highest-selling sports title ever, and a
testament to the tireless hard work and innovation of the team at Visual
Concepts,” said Strauss Zelnick, CEO of Take-Two Interactive. “The
ability to improve consistently upon an annual series and grow its
audience reflects the team’s drive to remain on the leading-edge of pop
culture and finding new and exciting ways to captivate and engage
The NBA 2K franchise features all the exciting on-court
action that comes from a real NBA game, and NBA 2K18
introduced The Neighborhood - an online, connected world inside NBA 2K,
allowing players to immerse themselves in the off-the-court lifestyle of
an NBA star.
“Without the tremendous passion, ambition, and dedication of the entire
team at Visual Concepts, a milestone of this magnitude wouldn’t be
possible,” said Greg Thomas, President, Visual Concepts. “It’s
incredibly rewarding that the team’s hard work and desire to achieve
greatness in NBA 2K has reached so many fans around the
globe, and now we look forward to the challenge of setting new
benchmarks with the upcoming release of NBA 2K19.”
In addition to the state-of-the-art simulation that NBA 2K
is known for, the franchise has remained on the cutting-edge of pop
culture by partnering with the hottest celebrities in film, music and
pop culture, such as Michael B Jordan, Spike Lee, Jay-Z, Pharrell
Williams, Drake, DJ Khaled and Justin Bieber, and has featured in-game
partnerships with top brands including Nike, Gatorade, Ruffles, Jordan
Brand, Reese’s Puffs, Under Armour, Foot Locker, New Era, State Farm,
Spalding, Tissot, Mountain Dew, Mitchell & Ness, JBL, Adidas, and Kia.
NBA 2K is sold in over 122 countries and has reached local
audiences with regional releases including NBA 2K Online and the
upcoming NBA 2K Online 2 in Asia. In 2018, Take-Two formed a
joint-venture with the NBA to form the NBA 2K League launching
the first-ever professional eSports league built around a simulation
sports video game.
2K on Instagram,
for the latest NBA 2K19 news.
*According to 2000 - 2018 Metacritic.com
2K is a publishing label of Take-Two Interactive Software, Inc.
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About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, publisher and marketer of interactive entertainment
for consumers around the globe. The Company develops and publishes
products principally through its wholly-owned labels Rockstar Games and
2K, as well as its new Private Division label and Social Point, a
leading developer of mobile games. Our products are designed for console
systems and personal computers, including smartphones and tablets, and
are delivered through physical retail, digital download, online
platforms and cloud streaming services. The Company’s common stock is
publicly traded on NASDAQ under the symbol TTWO. For more corporate and
product information please visit our website at http://www.take2games.com.
Founded in 2005, 2K develops and publishes interactive entertainment
globally for console systems, handheld gaming systems and personal
computers, including smartphones and tablets, which are delivered
through physical retail, digital download, online platforms and cloud
streaming services. 2K publishes titles in today’s most popular gaming
genres, including shooters, action, role-playing, strategy, sports,
casual, and family entertainment. The 2K label has some of the most
talented development studios in the world today, including Firaxis
Games, Visual Concepts, Hangar 13, Cat Daddy Games and 2K China. 2K’s
stable of high quality titles includes the critically acclaimed
BioShock®, Borderlands™, Mafia, and XCOM® franchises, the beloved Sid
Meier’s Civilization series, Evolve™, Battleborn®, the popular WWE 2K
franchise and NBA 2K, the highest rated* annual sports title of this
*According to 2008 - 2018 Metacritic.com
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outcomes and results may vary materially from these forward-looking
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dependence on key management and product development personnel, our
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View source version on businesswire.com: https://www.businesswire.com/news/home/20180802005110/en/
Source: Take-Two Interactive
Ryan Peters, 415-507-7607
Interactive Software, Inc.
Alan Lewis, 646-536-2983
& Cowan for 2K
Al Stavola, 310-854-816