Take-Two News Release
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Borderlands® 3 Redefines Mayhem; Establishes Franchise as Billion Dollar Global Brand
Latest installment in genre-defining, shooter-looter series sold-in more than 5 million units within first five days of launch, making Borderlands 3 the fastest-selling title in 2K history and highest-selling title for the label on PC
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Today, 2K announced that Borderlands® 3, the latest entry to the renowned shooter-looter franchise, has unleashed further mayhem by achieving multiple record-setting milestones for both the series and label following its worldwide release on
Borderlands 3 marks 2K’s highest percentage of digital sales for a cross-platform, cross-distribution title, with more than 70 percent of consumers purchasing the game digitally in its first five days of release. In addition, Borderlands 3 delivered the highest pre-order sales figures to date for a 2K title, as well as broke pre-order records with the
Borderlands 3 claimed the top position on Twitch for Most-Watched Game on its launch day and has maintained its position as a Top Five Most-Watched Game since launch. In addition, Borderlands 3 has already generated more than 14 million hours of content viewed on Twitch – more than half the viewership that Borderlands 2 generated in its seven-year lifetime.
“Borderlands 3’s incredibly successful launch is a result of the hard work and longstanding partnership between Gearbox Software and 2K,” said David Ismailer, President of 2K. “We are immensely grateful to everyone who played a role in making the Borderlands series the global, pop culture phenomenon that it is today, including hundreds of developers at Gearbox and many who have made this their life’s work. We also want to thank the Borderlands community. Mayhem does not happen by itself, and their passion for the series is what drives us to make each game an amazing experience.”
Borderlands 3 has earned resoundingly positive critical acclaim since its launch, including:
Developed by Gearbox Software, Borderlands 3 is rated “M for Mature” by the ESRB and available worldwide for the PlayStation®4 computer entertainment system, Xbox One family of devices, including the Xbox One X, as well as PC via the
From the minds at Gearbox Software, Borderlands is the critically acclaimed shooter-looter franchise that started it all, combining intense first-person shooter gameplay with extensive role-playing progression in an exhilarating and irreverent four-player cooperative experience. Each iteration of the series features new player characters (known as Vault Hunters) with customizable skills, as well as diverse, imaginative environments filled with unique missions and enemies. Borderlands also boats literally bazillions of guns, grenades, and loot thanks to its sophisticated weapon generation system – aside from unique Legendary items, no two weapons are exactly alike!
About Gearbox Software
Gearbox Software is an award-winning, independent developer of interactive entertainment based in
Founded in 2005, 2K develops and publishes global interactive entertainment for console and handheld gaming systems, personal computers and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games and 2K
*According to 2008 - 2019 Metacritic.com
2K is a publishing label of
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Source: Take-Two Interactive
Alan Lewis (Corporate Press)