Future, Snoop Dogg, DJ Premier and more to headline innovative
NEW YORK--(BUSINESS WIRE)--Nov. 18, 2016--
2K today announced that NBA® 2K17, the
latest iteration of the top-selling and top-rated NBA video game
simulation series,* will kick off an in-game music series dubbed Park
After Dark tipping off on November 26, 2016. Park After Dark will
transform NBA 2K17’s MyPARK mode into a high-energy music
destination with special performances from music icons, including
Future, Snoop Dogg AKA “DJ SNOOPADELIC”, DJ Premier and more to be
announced. These one-of-a-kind performances are open to anyone with NBA
2K17 on PlayStation®4 computer entertainment system, Xbox
One and Windows PC.
This Smart News Release features multimedia. View the full release here:
"As the world's greatest NBA 2K17 player, it's only right that I get to Snoopify the Park After Dark," said Hip-Hop legend Snoop Dogg, who DJ'S under the name "DJ SNOOPADELIC," and was recently scanned into NBA 2K17 for the appearance. "I'm going to set off the park with a SNOOPADELIC set that's going to have house parties around the globe JUMPING OFF." (Photo: Business Wire)
“As the world’s greatest NBA 2K17 player, it’s only right
that I get to Snoopify the Park After Dark,” said Hip-Hop legend Snoop
Dogg, who DJ’S under the name “DJ SNOOPADELIC," and was recently scanned
into NBA 2K17 for the appearance. “I’m going to set off
the park with a SNOOPADELIC set that’s going to have house parties
around the globe JUMPING OFF.”
Park After Dark will feature an eclectic nighttime setting reminiscent
of today’s biggest music festivals, complete with a center stage for the
performance featuring a superstar avatar, glowing décor and MyPLAYER
apparel, and light shows to make this the most lit NBA 2K
experience ever. Players who attend can compete in traditional MyPARK
games while they soak in the ambiance or opt for exclusive Park After
Dark 3Pt Shoot-Out and Dunk Show-off challenges.
“Music is such a big part of the NBA 2K franchise and
greater basketball culture, so taking such an innovative approach
demonstrates our commitment to evolving the game into a destination for
more than just hoops,” said Alfie Brody, VP of Marketing for NBA 2K.
“Park After Dark is something we hope further connects our community and
elevates their NBA 2K17 experience.”
The NBA 2K17 Standard Edition is now available in both
digital and physical formats for $59.99 on Xbox One, Xbox 360,
PlayStation®4 and PlayStation®3 computer
entertainment systems, and Windows PC platforms. The NBA 2K17 Kobe
Bryant Legend Edition is also available in digital and physical
formats for $79.99 on Xbox One and PlayStation®4 system. Also
available is the NBA 2K17 Kobe Bryant Legend Edition Gold
offering fans the ultimate value at $99.99 with all of the regular NBA
2K17 Legend Edition contents plus bonus items.
Developed by Visual Concepts, NBA 2K17 is rated E for
Everyone by the ESRB.
and look for the hashtag #ThisIsNotAGame for the latest NBA
*According to 2008 - 2016 Metacritic.com
and The NPD Group estimates of U.S. retail video game sales through
2K is a publishing label of Take-Two Interactive Software, Inc.
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About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, publisher and marketer of interactive entertainment
for consumers around the globe. The Company develops and publishes
products through its two wholly-owned labels Rockstar Games and 2K. Our
products are designed for console systems and personal computers,
including smartphones and tablets, and are delivered through physical
retail, digital download, online platforms and cloud streaming services.
The Company’s common stock is publicly traded on NASDAQ under the symbol
TTWO. For more corporate and product information please visit our
website at http://www.take2games.com.
Founded in 2005, 2K develops and publishes interactive entertainment
globally for console systems, handheld gaming systems and personal
computers, including smartphones and tablets, which are delivered
through physical retail, digital download, online platforms and cloud
streaming services. 2K publishes titles in today’s most popular gaming
genres, including shooters, action, role-playing, strategy, sports,
casual, and family entertainment. The 2K label has some of the most
talented development studios in the world today, including Firaxis
Games, Visual Concepts, Hangar 13, and Cat Daddy Games. 2K’s stable of
high quality titles includes the critically acclaimed BioShock®,
Borderlands™, Mafia, and XCOM® franchises, the beloved Sid Meier’s
Civilization series, Evolve™, Battleborn®, the popular WWE 2K franchise
and NBA 2K, the highest rated* annual sports title of this console
2K is headquartered in Novato, California and is a wholly owned label of
Take-Two Interactive Software, Inc. (NASDAQ:TTWO). For more information,
please visit www.2k.com.
*According to 2008 - 2016 Metacritic.com
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View source version on businesswire.com: http://www.businesswire.com/news/home/20161118005016/en/
Source: Take-Two Interactive
Ryan Peters, 415-507-7607
Emanate for 2K
Kim Taylor, 415-844-6289
Interactive Software, Inc.
Alan Lewis, 646-536-2983