New program from makers of popular NBA 2K series to refurbish
basketball courts and provide STEM programs for youth in neighborhoods
in need throughout the United States
NEW YORK--(BUSINESS WIRE)--Sep. 25, 2018--
2K, publisher of NBA 2K - the number one
rated and selling basketball simulation entertainment series - today
announced the launch of 2K Foundations. Created to support
underserved communities across the nation by refurbishing basketball
courts in neighborhoods that need them the most, 2K Foundations will
also provide essential technology upgrades in local community centers
that will enable STEM (science, technology, engineering and mathematics)
education programming for youth. Microsoft will partner
with 2K and lend their support by outfitting Xbox One S gaming
stations and other equipment in each of the locations.
With the support of local advocacy groups and communities, 2K
Foundations plans to refurbish 12 basketball courts in multiple
cities throughout the United States, including Cincinnati, Baltimore,
Los Angeles, Chicago and Cleveland within its first year. The court
refurbishments will feature environmentally-safe upgrades and offer
resources to create local basketball tournaments and other positive
endeavors that promote diversity, sportsmanship, learning and the
positive power of community.
“2K Foundations is inspired by the basketball community
and passionate NBA 2K fans who have been enthusiastic
about their love for the game over the last two decades,” said Jason
Argent, Senior Vice President of Basketball Operations for NBA 2K.
“Basketball has been so good to us, and we want to pay it forward to the
communities that need it most, by helping to enhance the lives of youth
both on the court and in the classroom.”
For a glimpse into the 2K Foundations program, please check out these
recap videos from the installations in Baltimore
2K on Instagram,
for the latest NBA 2K19 news.
2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ:
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About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, publisher and marketer of interactive entertainment
for consumers around the globe. The Company develops and publishes
products principally through its wholly-owned labels Rockstar Games and
2K, as well as its Private Division label and Social Point, a leading
developer of mobile games. Our products are designed for console systems
and personal computers, including smartphones and tablets, and are
delivered through physical retail, digital download, online platforms
and cloud streaming services. The Company’s common stock is publicly
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information please visit our website at http://www.take2games.com.
Founded in 2005, 2K develops and publishes interactive entertainment
globally for console systems, handheld gaming systems and personal
computers, including smartphones and tablets, which are delivered
through physical retail, digital download, online platforms and cloud
streaming services. 2K publishes titles in today’s most popular gaming
genres, including shooters, action, role-playing, strategy, sports,
casual, and family entertainment. The 2K label has some of the most
talented development studios in the world today, including Firaxis
Games, Visual Concepts, Hangar 13, Cat Daddy Games and 2K China. 2K’s
stable of high quality titles includes the critically acclaimed
BioShock®, Borderlands™, Mafia, and XCOM® franchises, the beloved Sid
Meier’s Civilization series, Evolve™, Battleborn®, the popular WWE 2K
franchise and NBA 2K, the highest rated* annual sports title of this
*According to 2008 - 2018 Metacritic.com
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Source: Take-Two Interactive
Ryan Peters, 415-507-7607
Interactive Software, Inc.
Alan Lewis (Corporate Press),