The most dominant player in the NBA gives personal insight on his
legacy on special 20th anniversary game cover
NEW YORK--(BUSINESS WIRE)--Jun. 5, 2018--
2K today announced that NBA 2K will feature
three-time NBA Champion, four-time NBA MVP and avid NBA 2K
gamer LeBron James on the cover of the NBA 2K19 20th Anniversary
Edition. The iconic cover features Akron’s favorite son
alongside an artistic composition of words personally chosen by LeBron.
Each phrase contains special meaning to James, including “Strive for
Greatness,” “Driven,” and “Equality.”
This press release features multimedia. View the full release here:
2K today announced that NBA 2K will feature three-time NBA Champion, four-time NBA MVP and avid NBA 2K gamer LeBron James on the cover of the NBA 2K19 20th Anniversary Edition. (Photo: Business Wire)
“It’s humbling to be on the 20th anniversary cover of a game
I’ve played and loved since I was a little kid,” said James. “We were
able to do something really unique for the cover that represents
everything that drives me and inspires me – from my family to where I
come from and words I live by. I’m honored my journey can be part of
this special time in 2K history and I’m excited for fans to see it.”
In addition to the exclusive James-themed content and items, fans who
purchase the NBA 2K19 20th Anniversary Edition will
receive the game four days early, beginning on September 7.
“This year marks the 30th anniversary for the development
team at Visual Concepts and the 20th for the NBA 2K
series, so it was important to commemorate this milestone by partnering
with the most iconic athlete of this generation in LeBron James,” said
Alfie Brody, Vice President of Marketing for NBA 2K. “LeBron’s carefully
crafted wording on the NBA 2K19 20th Anniversary Edition
cover encapsulates the passion and drive that have elevated
him to all-time greatness, making him the perfect cover star.”
The NBA 2K19 20th Anniversary Edition includes the
following digital items:
100,000 Virtual Currency;
50,000 MyTEAM points;
20 MyTEAM League Packs (delivered one a week);
Sapphire LeBron James MyTEAM Card;
10 MyTEAM Heat Check Packs (delivered one a week beginning at the
start of the NBA season);
5 LeBron-themed murals for MyCOURT;
LeBron MyCOURT design;
King's Collection - Nike LeBron apparel & footwear (25 pairs!).
Physical Items include:
LeBron NBA 2K19 poster;
NBA 2K sticker sheet;
Custom Wristband featuring LeBron’s chosen words.
*Physical items not included with digital purchase
The NBA 2K19 20th Anniversary Edition marks the second
cover appearance for the 14-time NBA All-Star. James, currently playing
in his 15th NBA season, is also the co-founder of production company
SpringHill Entertainment and digital sports media platform UNINTERRUPTED.
Developed by Visual Concepts, the NBA 2K19 20th Anniversary Edition
will be available September 7, 2018 for $99.99 on Xbox One, PlayStation®4
computer entertainment system, Nintendo Switch, and Windows PC.
The NBA 2K19 Standard Edition will be available on
September 11, 2018 for $59.99 on Xbox One, PlayStation®4
system, Nintendo Switch, and Windows PC platforms.
Players looking to get a head start on NBA 2K19’s MyCAREER can
download the all-new NBA 2K19: The Prelude beginning on
August 31, 2018 available on Xbox One and PlayStation 4.
Developed by Visual Concepts, NBA 2K19 is not yet rated by
2K on Instagram,
for the latest NBA 2K19 news.
*According to 2000 - 2018 Metacritic.com
2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ:
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for additional details.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, publisher and marketer of interactive entertainment
for consumers around the globe. The Company develops and publishes
products principally through its wholly-owned labels Rockstar Games and
2K, as well as its new Private Division label. In addition, Take-Two
owns Social Point, a leading developer of mobile games. Our products are
designed for console systems and personal computers, including
smartphones and tablets, and are delivered through physical retail,
digital download, online platforms and cloud streaming services. The
Company’s common stock is publicly traded on NASDAQ under the symbol
TTWO. For more corporate and product information please visit our
website at http://www.take2games.com.
Founded in 2005, 2K develops and publishes interactive entertainment
globally for console systems, handheld gaming systems and personal
computers, including smartphones and tablets, which are delivered
through physical retail, digital download, online platforms and cloud
streaming services. 2K publishes titles in today’s most popular gaming
genres, including shooters, action, role-playing, strategy, sports,
casual, and family entertainment. The 2K label has some of the most
talented development studios in the world today, including Firaxis
Games, Visual Concepts, Hangar 13, Cat Daddy Games and 2K China. 2K’s
stable of high quality titles includes the critically acclaimed
BioShock®, Borderlands™, Mafia, and XCOM® franchises, the beloved Sid
Meier’s Civilization series, Evolve™, Battleborn®, the popular WWE 2K
franchise and NBA 2K, the highest rated* annual sports title of this
*According to 2008 - 2018 Metacritic.com
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View source version on businesswire.com: https://www.businesswire.com/news/home/20180605005079/en/
Source: Take-Two Interactive
Ryan Peters, 415-507-7607
& Cowan for 2K
Al Stavola, 310-854-8166
Interactive Software, Inc.
Alan Lewis, 646-536-2983